Sertan Eratay - Leader at Digital McKinsey, McKinsey & Company, Turkey

Sertan Eratay is Managing Director of R/GA Istanbul and Middle East, a social media marketing lecturer at Yeditepe University MBA Program, and a board member at IAB Turke. Managing Director at R/GA Istanbul and Middle East, Sertan establishes the office for the Middle Eastern region.

Sertan has over 17 years’ experience digital transformation in the Banking and Telecom industries, previously contributing to the foundation of Digital Banking at Garanti as the Delivery Channels Manager. After moving on from Garanti in 2005, he has achieved a proven track record as a senior manager for business or marketing teams, previously working as a 3G and Mobile Internet Manager at Turkcell. While in that role he was responsible for ensuring the success of Turckell’s 3G Business Development and go-to-market, along with the launch of other high-profile mobile broadband services. Between 2010-2012 he worked as the Director of Business Development, establishing the online travel business bavul.com which was acquired by Paravion. 2012-2015, he was leading the Digital Channels Division, a centralized digital role at Turkcell. In that role he was responsible for developing ecommerce, overseeing digital sales & service channels and managing social media platforms and communities.

Sertan has B.S degree in Industry Engineering from Bilkent University and an MBA degree from Boğaziçi University. He was also lecturer of Social Media Marketing at Yeditepe Universities MBA Program and is a board member at IAB Turkey.