Sibelle Reina is Customer Engagement & Analytics Manager of Audi UK.
Within this role, her responsibilities include managing the team responsible for Audi UK’s Social Media, CRM/Customer Journey Communications, Econometrics, and Data Intelligence.
Sibelle started her career at Ford Motor Company, working for Ford of Europe and Ford of Britain in a variety of roles including Marketing Research, Marketing Communications and finally as a Corporate Fleet Area Manager. She joined Audi UK in 2008 where she worked in Product Marketing and Customer Quality Insight, prior to her current role.
Sibelle holds a Bachelors in Marketing and a Masters in Marketing Research from the University of Georgia, U.S.A. and an MA in Film Studies from the University of Westminster in London.