Simon Thomas - Global Director–Audiences Research, GroupM / MEC Global, UK

Simon is Strategic Systems Director for GroupM in EMEA. GroupM is the parent company to the WPP media agencies Maxus, MediaCom, Mediaedge:cia and Mindshare and is the world's leading media investment management company. In 2008, GroupM held over a 30% share of the total measured volume of it's peer group (the global media networks). Simon pursues and advances investments in new technologies & systems, both driving innovation and playing the role of industry shaper, as well as managing the use of syndicated industry sources & tools and GroupM's proprietary research data & analysis systems.

Simon has spent over 30 years in the media industry across the media owner, media agency and software/data supplier sides of the business, not just in the UK but in wider Europe contexts. His experience ranges across both the traditional and the emerging digital communication channels, with a focus on commercial trading & client ROI, especially the measurement of audiences and the aspects & impacts of consumer behaviours.