Steve Plimsoll - Digital Leader, PwC, UK

Steve is responsible for Mindshare's global technology and data vision and the development and implementation of the company's global technology product and information technology systems.

With more than 10 years of experience leading the design and implementation of end-to-end, multi-channel, cross-border marketing, advertising, CRM and e-commerce disruptive technology projects, Steve's deep understanding of business intelligence design and analytics, and a keen awareness of how business, creative and technical concepts intertwine to create successful business solutions gives Steve a unique insight into not only architecting but also delivering transformational market leading solutions.

Steve joined Mindshare from Acxiom where he held the roles of European Vice President of Consulting and Multi-Channel Marketing Services, responsible for marketing strategy, technology and analytics consulting as well as the integration and evolution of Acxiom's marketing and advertising solutions.