Taide Guajardo is Marketing Director Brand Operations at Procter & Gamble. She has direct responsibility for the Western Europe region and oversees the global organization called Brand Operations. This team of over 1000 people manages a whopping $10Billion marketing budget across the world on planning and implementing marketing plans (Media, Digital, In store plans, Public Relations, CRM). Key deliverable is highest share results at best ROI.
Taide managed various brands in her 24 years of career in Brand Management, Shopper marketing, Media and Marketing operations. She has geographic experience in Mexico, Poland, Italy and WE/global out of Switzerland.
Most recently, Taide was instrumental of developing proprietary CRM digital platform for global expansion for the P&G brand, live in 32 countries over one year, which is amongst the top ROI touchpoints for the P&G brands (www.everydayme.com).
She holds a Master degree in International Management from Thunderbird School of Global Management, Arizona, US and Bachelor in Marketing with Honours from Instituto Tecnologico y de Estudios Superiores de Monterrey, Campus Estado de Mexico. She speaks fluently Spanish, English and Italian.