Terry Cohen is SVP within the Media and Data Practice at the American Association of Advertising Agencies ( the 4A's) . Her role includes enabling connections and advancing the industry though committee work and thought leadership, providing consulting to members on all aspects of media, data, measurement, and partnering with the IAB and the ANA on industry initiatives.
Prior to the 4As, terry was a consultant as well as SVP of Strategy and Analytics at Digitas where she provided leadership on analytics and digital marketing strategy for Fortune 100 companies. Her expertise includes digital strategy, media measurement, media and brand research, CRM strategy and optimization, web analytics, and performance marketing.
Terry is on the ARF Women in Analytics advisory board, the program board of the Global I-COM Summit as well as a former board director of the Digital Analytics Association. She continues to be a speaker, moderator and panel member at a variety of industry and academic events.
Terry holds a BS in Computer Science and Applied Mathematics from the State University of NY at Albany, and an MBA in marketing from Babson College.