Terry Freiherr von Bibra - GM Europe, Alibaba Group, Germany

Terry has been working in the Online, Advertising and Retail space for the past 25 years. He studied German literature and commercial photography in California before relocating to Europe.

Terry joined Yahoo! in 2005, initially as Managing Director for Yahoo! Germany. He went on to also lead Yahoo!’s Price Comparison/Shopping portal Kelkoo as well as the Overture Search Marketing divisions for Yahoo! in Germany. Terry led as “VP Marketplaces” Yahoo!’s effort across the EMEA region for all aspects of monetization including Advertising Strategy & Operations, Video, Mobile, Pricing & Yield Optimization, Data Strategy & Policy as well as Brand & Performance Marketing.

In 2013, Terry joined the German department store chain Karstadt to lead the company-wide transition from a traditional bricks and mortar retailer to a modern Omnichannel retailer.