Thaer is responsible for driving Publicis Media EMEA's data and technology led capabilities across a portfolio of global clients. Fundamentally, ensuring accountable investment strategies that are data-informed, technology enabled and business outcome driven.
With over 20 years’ worth of experience in data, technology and analytics across global markets, Namruti helps Publicis Media client’s drive transformation and growth from data-informed and customer-led vision through to leading adtech and martech evaluation and implementation. Central to his role is that of consultant to agency global client leads, supporting and advising the CMO and CTO conversations through deep technical expertise coupled with business understanding and a crucial ability to simplify the complex.
Previously at Acxiom where he held the role of European Strategy Director, he was responsible for connecting clients’ challenges with Acxiom’s capability framework across key vertical sectors. He established the agency partners channel and oversaw its integration with advertiser verticals.
Prior to this Namruti was Senior Vice President of Data and Analytics, Dynamic Markets at Starcom Mediavest Group, responsible for building data analytics capabilities across markets and measuring media effectiveness linked to data. He has also held senior roles in direct and database marketing at TBWA\GGT and leading data and analytics at PHD Media.