Tini Sevak - Global Director of Data Application, YouGov, UK

Tini Sevak is the Global Director of the Data Application team at YouGov. In her role, she is responsible for developing the strategic connect solutions that go beyond YouGov’s syndicated data products, most notably YouGov Brand Index and YouGov Profiles. Tini leads a team of data application specialists who’s primary objective is identifying the key challenges of clients and link audience understanding to brand performance.

Prior to joining YouGov, Tini started her 14+ year career in the media agency industry. Whilst working at Mindshare & Starcom Mediavest, Tini has worked with digital, data, analytics and technology to lead client on a journey of transformation turning insights into actions.

Over the years, she has worked across various categories including pharmaceuticals, automotive, finance, telecommunication, and FMCG working for clients like Sprint-Nextel, Motorola, Unilever, BP, Kraft Foods, Novartis, Honda, McCormick and P&G.

In her spare time, Tini is passionate about photography, running and especially cooking. She is currently writing a cookbook with her Mom called ‘East Meets West: A Mother Daughter Cookbook’.