Tom Eslinger - Global Chief Creative Officer, Burson-Marsteller, USA

Tom Eslinger is a world-renowned and internationally awarded creative director. In his role as Global Chief Creative Officer he is responsible for the integration of strategy, planning and analytics to create world-class integrated creative ideas for Burson-Marsteller’s clients for application across traditional, digital and mobile channels as well as all emerging platforms.

Before joining Burson-Marsteller, Tom was consulting Executive Creative Director for visual effects and virtual reality firm Framestore’s integrated advertising efforts. Before that, Tom spent 13 years in the Saatchi & Saatchi network, eight of which as Worldwide Digital Creative Director. In that role, he led digital creative direction and strategy on global new business and client initiatives, identified creative production partnerships and talent recruitment, and led cross-network partnerships via the Publicis Groupe.

Across his 20-year career Tom has won numerous international creative awards, notably dozens of Lions from the Cannes Lions International Festival of Creativity. His first book, Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing (Wiley, February 2014), is a resource for brand marketers focusing on the strategic opportunities and practical implications of mobile marketing. His typographical and interactive work has been showcased in multiple publications and is part of the permanent design collection at New York’s Museum of Modern Art.