Vassilis Bakopoulos is the Head of Industry Research for the Mobile Marketing Association. He works to define a learning agenda for the mobile marketing industry and collaborates with member companies to conduct innovative research.
Vassilis started his career at Kantar where he worked for a number of agencies in Greece and then in New York. He joined Digitas in 2008 where he led digital strategy for major clients as a VP/Group Director of Planning & Strategy.
Vassilis holds a BSc in Economics from ASOEE in Greece and an MBA in Banking and Finance from the University of Birmingham in the UK. He has co-authored a book about online advertising effectiveness.