Vincent Yan - CEO & Founder, AdMaster, China

Vincent Yan is the Chief Executive Officer and Founder of AdMaster. In 2006, he founded AdMaster, China’s leading marketing data solution provider, giving data analytics and measurement services to over 80% of the leading brands in China through its cutting-edge technology. Vincent has helped over 300 brands to prosper in China by turning data into insight and solutions to business challenge.

Vincent is specialized in digital media performance tracking & analytics, digital marketing ROI improvement including social and mobile, E-commerce, Data Management Solution.

Vincent is considered an expert in big data integration within the marketing industry in China. He had been inducted into the “Digital A-List” Hall of Fame as the most acknowledged and influential leader in digital marketing industry in 2014 and 2015.

Before founding AdMaster, Vincent worked at Mars & Co and Procter & Gamble. He holds a double bachelor’s degree in chemistry and economics from Peking University.