Vineet Arora is the CEO, Digital & Managing Director, Arena at Havas Media Group China.
Previously, Vineet was a main board PLC director of a UK-listed business where he led commercially successful integrated marketing, operations, data and digital business transformations. He has a track record of success in digital and data-led leadership roles across industries in developed and developing markets. He set up new e-commerce channels in the UK and evolved digital infrastructure (legacy, desktop, mobile, remote) to enable real-time yield management pricing and management across a portfolio of businesses, resulting in added revenue and cost savings.
He was inducted into Campaign Asia Pacific's inaugural China Digital A-List in 2014. Vineet has an unusual profile as a China digital A-lister in that he has worked in general management, marketing and commercial roles in client-side and agency roles in Asia and Europe. In advertising, he has creative agency account management, media agency and digital experience and has been in China since 2010.
He has a Master’s degree in international business, Columbia University and an MBA from IIM-Ahmedabad, India.