Vineet Kumar - Senior Director, Marketing, SAP APJ, India

Vineet leads the marketing for Industries & Top Accounts for Asia Pacific and Japan, working closely with customers and partners to help them “RUN SIMPLE” with SAP solution. Vineet is responsible for building marketing programs to drive thought leadership, demand generation and customer advocacy across traditional and digital / social media.

Prior to joining SAP in 2012, Vineet’s experience spans across leading Marketing Strategy, Mainline & Digital Advertising and data driven CRM programs. He has over 19 years of experience in marketing across Telecom, IT peripherals, BFSI, Media and Retail Industry verticals in India, Asia Pacific and Global roles. Vineet has worked with start- ups, Indian conglomerate and large multinationals like Canon, Contract Advertising, Reliance Communications, HomeShop18 etc. 

Vineet is an Engineer by profession and masters in Business Management from IMT, Ghaziabad. He also holds diploma in marketing analytics from IIM, Ahmedabad.