Yannis Kotziagkiaouridis is the Global Chief Analytics Officer of Wunderman, where he is responsible for leading the global analytics practice in the creation, articulation and integration of digital and offline marketing strategies that use the power of data, analytics and technology. He also oversees company-wide application of how analytics and data can drive resonant creative, and is actively involved in shaping and developing analytic talent.
His vertical industry experience includes insurance, healthcare, financial services, retail banking, B2B and B2C and has focused in CRM analytics strategy, particularly customer lifetime value and customer centricity.
Before joining Wunderman, Yanni was Vice President of CRM analytics and strategy at Merkle, Inc. and previously he was Vice President of analytics strategy at TPG Direct, part of Omnicom Group.
He has a Bachelor degree in Business Economics from Aristotle University in Thessaloniki, Greece, an MBA from the University of New Haven, and a Post-Master’s Advanced Certificate in Quantitative analysis from Drexel University.