Yassine El Ouarzazi - Demand Lab Director, Mars, Belgium

Yassine El Ouarzazi, Demand Lab Director at Mars Incorporated, leads a multidisciplinary management sciences research program with focus on Marketing, Sales and Business Model innovation.

Yassine was born and raised in Casablanca, Morocco. He was trained as an Engineer in France (Ecoles des Mines Paritech) and worked in banking, automotive and FMCG, mainly in the area of Marketing Analytics.