Yerka Yukich Lorén is the Digital Economy Executive at Cámara de Comercio de Santiago. Previously she was the General Manager at IAB Chile since 2002. She has over 15 years of experience working in various areas of marketing companies. Among others, she served in Entel being in charge of advertising and Internet marketing actions (such as ISP) and portal 123.cl
Yerka studied advertising at the University of Santiago. Graduate in Marketing at Adolfo Ibañez University and studied Marketing Course at the Catholic University.