Yew Leong Lee - Regional Director, Media & Social, Possible, Singapore

Yew Leong Lee is the Regional Director at POSSIBLE.

With 14 years of media experience under his belt, Yew Leong was a digital specialist coming from a "traditional" planning and buying background, starting his career in Starcom MediaVest Group as a Media Planner/Buyer in 2000, and becoming the first Starcom IP Asia employee in 2001, where he headed the Regional Client Group serving as a digital media lead & strategist.

Yew Leong left SMG in 2007 and after an 18 month stint in MindShare - where he led the growth of the digital team, increased revenue and diversified digital skillsets across the region - returned to SMG in 2009, taking up the Executive Director role, with the primary remit of assimilating digital (talent, skillsets & capabilities) into SMG's mainstream product, grow digital related businesses, as well as oversee external digital partnerships across SEA.

In his new role at XM Asia Pacific, Yew Leong will take responsibility for strengthening the XM's performance, data and analytics, and content practice offering – blending strategic, creative, media and technical expertise to build business value for clients.

When not pushing the mental boundaries of his staff and himself in the office, Yew Leong tries to push his physical boundaries by playing basketball, swimming, rock climbing, pilates, and trekking in the great outdoors.