Yvonne O'Brien is the Managing Consultant of Sentient Decision Science in the UK.
Previously she was the former Chief Data & Insight Officer of Havas Media Group in the UK with responsibility for data strategy, science and analytics as well as insight capability. Prior to joining Havas in 2015, Yvonne was MD for IPG's Marketing Sciences division.
Yvonne is especially interested in the role that data can play in re-engineering consumer insight as well as how it powers content marketing. She has worked in data & insight for over twelve years.