Zhimin Xu, who has 8 years of experience in marketing, is currently working at youku.com, he is responsible for trade-marketing and event promotion, and has extensive experience in research, PR communication and promotional activities. He has participated and organized a number of R&D projects regarding branding, web traffic and users. He is familiar with the standard systems and theoretical systems to monitor and analyze websites, and to assess branding results. He maintains good relationship and cooperation with well-known research companies home and abroad. In addition, he participated and led a number of marketing events for his company, including its two media conferences every year.