I-COM Global Summit – Programme

'Data 2017: The Year of Change'

8th Edition | Porto, April 24 – 27, 2017


The Summit Programme details the I-COM Global Summit – including Speakers Schedule, Roundtables, Networking Events, Dinners and Social Happenings.

* The I-COM Global Summit programme is subject to change. Any changes to the programme will be reflected within 3 working days.

Pre-Summit Programme: I-COM Data Science Hackathons | Porto
The I-COM Pre-Summit weekend (April 21-23) consists of:

I-COM Global Summit Programme 2017 | Porto
Day 1 Monday, April 24
09:00 - 16:00 D-MIB Private Roundtable (Digital Measurement Industry Bodies)
13:00 Optional Lunch Meetup at Adega Sao Nicolau
To sign up, please click here
11:00 Registration
15:00 Welcome Coffee & Networking
15:30 I-COM Open Roundtables
17:30 Meet & Greet : Get to know your fellow delegates with a taste of Port wine
Welcome Cocktail Reception
Departure for Private Dinners
Day 2 Tuesday, April 25
09:00 - 09:05 Patronage Welcome: Andreas Cohen, Chairman
09:05 - 10:30 I-COM Data Creativity Awards - Session I
Official Selection (finalists) present their entries
Emcee - Frank Bernhard - Partner | Advanced Analytics, TMT Practice, McKinsey & Company, USA
  • Flashtalking & Tapad and Monarch Airlines (USA) - Steve Latham - Head of Analytics, Flashtalking, USA
  • GroupM, Mediacom & Integral Ad Science and Scandinavian Airlines, SAS (Denmark & USA) - Anders Kjerboll - Programmatic Lead, GroupM, Denmark
  • Marketing Evolution and Warner Bros (USA) - Andrew Corroll - VP, Marketing Evolution, USA
  • Starcom (USA) - Willie Jackson - Director, Data and Analytics, Starcom, USA & Sophia Sullivan - Senior Data Scientist, Starcom Mediavest, USA
  • Mindshare and Unilever (India) - Howard Gross - Global Digital Director, Mindshare, UK
  • Wunderman and GSK (USA) - Yannis Kotziagkiaouridis - Global Chief Analytics Officer, Wunderman, USA
  • Havas helia and easyJet (UK) - Tash Whitmey - CEO, Havas Helia, UK
  • Rapp and Toyota (USA) - John Gim - VP, Advanced Analytic Solutions, RAPP, USA
10:30 - 11:00 Coffee Break - Morning
11:00 - 12:50 I-COM Data Creativity Awards Session II
Official Selection (finalists) present their entries
Emcee - Bruce Hoang - Digital and Data Communication Director, Orange, France
  • Analytic Partners and Scotts Miracle-Gro (USA) - Nancy Smith - CEO Anayltic Partners, USA & Katie deGorter - Director, Analytic Partners, USA
  • DataiKu and Voyage Privé Groupe (France) - Kurt Muehmel - VP Sales & Partnerships, EMEA, Dataiku, France
  • Merkle and Samsung (USA) - Ron Park - VP Analytics Company, Merkle, USA
  • OMD and Google (UK) - Jean-Paul Edwards - Strategy & Product Development Director, OMD EMEA
  • Mindshare and Castrol (India) - Howard Gross - Global Digital Director, Mindshare, UK
  • S4M, MediaCom/Lokall and Subway France (France) - Frederic Joseph - USA CEO, S4M
  • Annalect and Time Warner Cable (USA) - Patrick Robertson - Director of Experience Management, Annalect, USA
  • MediaCom & GroupM and SAS (Denmark) - Anders Kjerboll - Programmatic Lead, GroupM, Denmark
  • Mindshare & Xaxis Asia Pacific and GSK (Singapore) - Paul Martin - VP Analytics & Insight, Xaxis
  • PHD and GlaxoSmithKline (USA) - Brett Salinas - Senior Director of Programmatic Solutions, PHD, USA
  • Havas helia and ITV News (UK) - Tash Whitmey - CEO, Havas Helia, UK
12:50 - 13:50 Lunch
13:50 - 15:20 Data Science Hackathon Finalist Presentations

Unilever challenge
  • PiperLab
  • Publicis Media France - Viva Data
  • ETH Zurich University - Bootstrap's Bootstraps
  • Wunderman - Team Collision

Intel challenge
  • Analytic Partners - Red is the New Hack
  • Ebiquity
  • Exactag
  • Publicis Media Germany
15:20 - 15:50
Coffee Break sponsored by Krux
15:50 - 18:15 Data Startup Competition Presentations

Opening Discussion Panel: Finalists:
Jam session marketers
  • Ana Machado Silva - Open Innovation Manager, SONAE, Portugal
  • Anthony Rimmer - VP Global Head of Marketing Science, Coty, UK
  • Chantal Berthiaume - Director of Commercial Analytics and Customer Insights, Air Canada, Canada
  • Jeff Giard - VP, Emerging Businesses, T-Mobile, USA
  • Joni Ngai - Head of Marketing & Customer Experience, Microsoft Online Stores, Greater China, Microsoft, China
  • Keith Camoosa - SVP, Consumer Intelligence, Warner Bros, USA
  • Mercedes Lopez Arratia - CMO & Customer Strategy General Manager, Banco Azteca, Mexico
  • William Gonzalez - Vice President, Marketing Technology & Digital Operations, Sony Corporation of America, USA
  • Yerjanat Khabai - Senior Data Analyst, Global Insights and Analytics, Intel, USA
  • Yoni Abittan - Digital Strategic Analyst, L'Atelier BNP Paribas, France
18:15 - 19:30 BREAK - To get ready for the Gala Awards Dinner
Gala Awards Cocktail at Sao Bento da Vitoria Monastery
Sponsored by Signal
19:30 - 23:30
Gala Awards Dinner at Sao Bento da Vitoria Monastery
Dress code: Black Tie Preferred
Highlights of the Evening Programme:

- The official Gala Awards Dinner chef is Michelin star chef, Pedro Lemos

- I-COM Data Runway fashion show where DATA CREATIVITY inspires FASHION CREATIVITY.
Designers & their models are the Official Selection from the I-COM Data Fashion Hackathon
Day 3 Wednesday, April 26
Global Summit Conference - Morning Sessions
9:00 - 9:10 Opening Remarks Andreas Cohen - Chairman & Founder, I-COM Global
9:10 - 9:45 Data, Validation, Correction
Bethan Crockett - Digital Risk Director, GroupM, UK
Chris Olson - CEO & Co-Founder, The Media Trust, USA
Heather O'Shea - VP of Research, Ad & Audience, Research Now, USA
Tom Drouillard - CEO/President/Managing Director, Alliance for Audited Media, USA
Pedro Silva - President, IVC, Brasil

Moderated by:
Jackson Bazley - Executive Director, E&Y, USA
9:45 - 10:00 Data Activation
Spencer Tilley - SVP EMEA, Analytic Partners, Ireland

Moderated by:
Mercedes Lopez Arratia - CMO, Azteca Servicios Financieros, Mexico
10:00 - 10:45 AI Enabled Technologies Driving Data / Product Innovation
Chantal Berthiaume - Director of Commercial Analytics and Customer Insights, Air Canada, Canada
David Gosen - Managing Director and SVP International, Rocket Fuel, UK
Normandy Madden - Director, Media & Innovation, The Digit Group, Hong Kong
Yasaman Hadjibashi - Chief Creation Officer, Barclays, South Africa

Moderated by:
Yannis Kotziagkiaouridis - Global Chief Analytics Officer, Wunderman, USA
10:45 - 11:05 Innovative Approaches for Creating Value from Data
Aniz Ruda - VP Analytics, Weber Shandwick, USA
Christian Sauer - CEO, Webtrekk, Germany

Moderated by:
Rafael Martinez - DAN Programmatic Leader & Amnet MD of Iberia and SSA, Dentsu Aegis Network, Spain
11:05 - 11:35
Coffee Break sponsored by Rocket Fuel
11:35 - 12:00 Rise of 1st Party Data
Joey Bian - Head, Ad Tech Innovation; General Manager, BlackDragon, JD.com, China
Rick Bruner - VP of Research & Analytics, Viant, USA

Moderated by:
Andy Fisher - Chief Analytics Officer, Merkle, USA
12:00 - 12:10 The Value of Data Visualisation
Matt Belkin - Chief Analytics Officer, Domo, USA

Moderated by:
Rene Klaus Lamsfuss - CRO, Publicis Media, Germany
12:10 - 12:45 Effective Targeting in the Consumer Pathway
Andy Brown - Chairman & CEO, Kantar Media, UK
Emma Mee - Executive Director, Head of Evidence, Manning Gottlieb OMD, UK
Jacob Lachmann - CEO AudienceProject, Denmark
Gema Reig - CMO, AXA Global Direct, Spain

Moderated by:
Shubu Mitra - Founder & CEO, Agile Measurement, USA
12:45 - 13:00 From Mad Men to Math Men (and back again)
Michael Kaushansky - EVP, Chief Data Officer, Havas Media, USA

Moderated by:
Francesco Marzoni - Vice President, Business Intelligence & Analytics, Bayer, Switzerland
13:00 - 13:25 Navigating Data in Digital Transformation
Fabrice Otano - Chief Data Officer, Accor Hotels, France
Kurt Muehmel - VP Sales & Partnerships, EMEA, Dataiku, France

Moderated by:
Jens Monsees - VP Digital Strategy, BMW, Germany
13:25 - 13:45 Group Picture
13:45 - 14:55 Lunch
Global Summit Conference - Afternoon Sessions
14:55 - 15:20 Consumer Insights Driving Business Outcomes
Mauro Damo - Senior Data Scientist, Dell Technologies, USA
Paul Martin - Vice President, Analytics, Xaxis
Wei Lin - Chief Data Scientist, Dell Technologies, USA

Moderated by:
Ioana Badea - Director, Global Insights, Intel, USA
15:20 - 15:40 Gen Z is Changing the Media Game
Graeme Hutton- SVP, Group Partner, Research, UM / IPG Mediabrands Insights, USA
Michele Madansky - Principal, Michele Madansky Consulting, USA
Radha Subramanyam - President, Insights, Research and Data Analytics, iHeartMedia, USA

Moderated by:
Ioana Badea - Director, Global Insights, Intel, USA
15:40 - 16:00 Identity Management meets Data Management
Arnaud Lauga - Director Data, Technology & Innovation, Publicis Media, France
Marc Kiven - Founder & Chief Revenue Officer, Signal, USA

Moderated by:
John Durham - CEO/General Partner, Catalyst S+F, USA
16:00 - 16:30
Afternoon Coffee Break sponsored by Kantar Media
As per I-COM tradition, the end of day content sessions on Wednesday take place in the Summit Venue but in a theatrical setting built on stage, reflective the local culture like a bar / restaurant.
Besides the entertainment value, the idea is to offer a more relaxed setting that facilitates a more candid discussion on the topic. The kind of interesting talk to be normally heard at a bar after an event. Also, as part of the script, we try to explain a few elements of the local cuisine / culture that will be relevant to the attendee experience.

This year's theatrical setting is called 'Midnight Diner - Porto' based on the hit series on Netflix: 'Midnight Diner - Tokyo Stories'. If you haven't seen it, we'd recommend that you see an episode Netflix - Midnight Diner - Tokyo Stories.
Here's an article about the Netflix series from Newsweek.
16:35 - 17:20 Leveraging Big Data to take Programmatic to the Next Level
Joe Reid - Managing Director EMEA, Krux (A Salesforce Company), UK
William Gonzalez - Vice President, Marketing Technology & Digital Operations, Sony Corporation of America, USA

Moderated by:
Saqib Mausoof - Chief Data Strategist, IPG Mediabrands, USA
17:20 - 18:20 Culinary vs Data Creativity (Midnight Diner - Porto Data Stories)
Leonardo Pereira - Chef & Farmer, Cedilha Selvagem Serviços Gastronómicos LDA, Portugal
Pedro Lemos - Michelin star Chef, Portugal
Vasco Coelho Santos - Chef Euskalduna Studio, Portugal
Armel Bursaux - Global Director of Operations for Analytics & Insight, Publicis Media, France
Harvey Goldhersz - Chief Data Officer & CEO, GroupM Analytics, USA

Moderated by:
Andy Hayler - Masterchef Food Critic & CEO Information Difference, UK
18:20 - 19:15 BREAK
Tasca (Tapas) Bar Tour departure from Palacio da Bolsa
Dress code: Smart Casual with comfortable footwear

Sponsored by:
Cuban Cigar Bar sponsored by Iponweb
Nightcap sponsored by comScore
Day 4 Thursday, April 27
Global Summit Conference - Morning Sessions
9:00 - 9:35 Addressing Barriers to Programmatic (Transparency, Viewability, NHT, Ad Blocking, Inventory Quality, Audience Targeting Limitations, Fraudulent Impressions, Brand Safety)
Alison Fennah - Executive Business Advisor, IAB Europe, UK
David Gunzerath - Sr. VP, Associate Director, MRC, USA
Michael Tiffany - Co-Founder/CEO, WhiteOps, USA
Richard Foan - Group Executive Director, Communication & Innovation, ABC Group, UK
Tamer Hassan - Co-Founder/CTO, WhiteOps, USA
Valerie Morrisson - MD, CESP, France

Moderated by:
John Thekanady - Former Global Digital Media Director, McDonald's, UK
9:35 - 10:20 Measurement & Data in the World of Walled Gardens
George Ivie - CEO & Executive Director, Media Rating Council, USA
Huascar Peralta - SVP, Director of Decision Sciences & Digital Ad Operations, Universal McCann, USA
Keith Camoosa - SVP, Consumer Intelligence, Warner Bros., USA
Michael Iantosca - Chief Revenue Officer, Integral Ad Science, USA
Rodolphe Rodrigues - Global Media Director, GIE AXA, France

Moderated by:
Laura Chaibi - Head of Digital Research and Analytics, MBC, UAE
10:20 - 10:55 Leveraging & Measuring Location Based Marketing
Alistair Goodman - CEO, Placecast, USA
Duncan McCall - CEO & Co-Founder, PlaceIQ, USA
Gayle Fuguitt - Chief of Customer Insights & Analytics Officer, Foursquare, USA
Jeff Giard - Vice President – Emerging Businesses, T-Mobile, USA
Mandeep Mason- Managing Director Europe, Factual, UK

Moderated by:
Alvaro Del Castillo - Founder & CEO, TAPTAP Networks, USA
11:00 - 12:00
Morning Coffee Break & Breakout Sessions sponsored by Dataiku
12:00 - 12:15 Marketing Effectiveness across Channels
Alice Sylvester - Partner, Sequent Partners, USA
Jim Spaeth - Founder, Partner, Sequent Partners, USA

Moderated by:
Scott McDonald - President & CEO, The Advertising Research Foundation (ARF), USA
12:15 - 12:35 Native Advertising & Content Marketing
Ilana Westerman - Principal, Create with Context, USA
Keenan Timko - Senior Account Director, Twitter (MoPub), UK

Moderated by:
Guy Hearn - Chief Innovation Officer - Asia Pacific, Omnicom Media Group, Singapore
12:35 - 13:10 Multi-Channel Attribution Management
Andrew Challier - Strategic Marketing Investment Advisor, Ebiquity, UK
Julian Elliott - Chief Data Officer, Dentsu Aegis Network, UK
Mike Campbell - International Head of Effectiveness, Ebiquity, UK
Peter van Leeuwen - Media Manager, T-Mobile Netherlands

Moderated by:
Gerhard Louw - International Media Manager, Deutsche Telekom, Germany
13:10 - 13:20 Harnessing the Opportunities from Big Data in e-commerce
Joni Ngai - Head of Marketing, Microsoft, China

Moderated by:
Juan Luis Uslar - Associate Brand Director, Global CRM & Europe Brand Operations, Procter & Gamble, Switzerland
13:20 - 13:30 Rethinking Data Privacy
Sven Bornemann - Member of the IAB Europe Policy Committee and Managing Director, AGOF, Germany

Moderated by:
Alison Fennah - Executive Business Advisor, IAB Europe, UK
13:30 - 14:40 Lunch
14:40 - 15:10 Multi-Screen Video Audience Measurement
Josh Chasin - CRO, comScore, USA
Julien Rosanvallon - Head of Television Audience Measurement Department, Mediametrie, France
Mariana Irazoqui - Research Director, SKO, Netherlands
Renata Uhlarikova - International Business Development Director, Kantar Media, UK

Moderated by:
Kate Sirkin - Practice Lead, Analytics and Insight Americas and Audience Insight Global, Publicis Media, USA
15:10 - 15:30 Cross Media & Device Measurement
Frank Pecjak - SVP - Statistical Analysis, comScore, USA
Martin Greenbank - Head of Advertising Research & Development, Channel4, UK

Moderated by:
Jane Clarke - CEO, MD, CIMM, USA
15:30 - 16:05 Application of Data Science in a Real World
Andrew Douglas - VP of Data Analytics and Data-Driven Strategy CHQ, IBM, USA
Katrin Ribant - Chief Solutions Officer/Co-Founder, Datorama, USA
Lauren Moores - Director, Data Analytics, Tala, USA
Peter Krasniqi - VP Global Strategy, Foursquare, USA
Swen Graham - VP Creative & Brand Strategy, Foursquare, USA

Moderated by:
Brian Golbere - GM, Emerging Technology, IPONWEB, USA
16:05 - 16:20 Education & Talent for Today and Tomorrow
Harvey Goldhersz - Chief Data Officer & CEO, GroupM Analytics, USA

Moderated by:
Chris Boggs - Founder, Web Traffic Advisors, USA
16:20 - 16:40 Programmatic TV – The Next Frontier for First Party Data
Dave Morgan - CEO & Founder, Simulmedia, USA
Larry Allen - ‎VP, Ad Innovation & Programmatic Solutions, Turner, USA

Moderated by:
David Smith - CEO & Founder, Mediasmith, USA
16:40 - 17:10
Afternoon Coffee Break sponsored by Factual
17:10 - 17:45 Business Models for Data Partnerships
Hossein Houssaini - Global Head of Programmatic Solutions, Havas, UK
Vivian Zhou - Senior Director, Global Data, Acxiom, Australia

Moderated by:
Bruce Biegel - Senior Managing Director, Winterberry Group, USA
17:45 - 18:00 The Rise of Smart TV & Return Path Data Globally
Ashwin Navin - Co-Founder & CEO, Samba TV, USA
Maziar Motahari - Director of Data Science, Samba TV, USA
18:00 - 18:15 Leveraging Data in the Creative Process
Claudia Perlich - Chief Scientist, Dstillery, USA
Optional Dinner Meetup at Terreiro
To Sign up, please click here

Post-Summit Programme 2017
Friday 28 & Saturday 29 April
2-day trip to the enchanting Douro Wine Region.
For more information, kindly click here