I-COM Global Summit - Programme

'Data 2017: The Year of Change'

8th Edition | Porto, April 24 – 27, 2017

The Summit Programme details the I-COM Global Summit – including Speakers Schedule, Roundtables, Networking Events, Dinners and Social Happenings.  

* The I-COM Global Summit programme is subject to change. Any changes to the programme will be reflected within 3 working days.

Pre-Summit Programme: I-COM Data Science Hackathons | Porto
The I-COM Pre-Summit weekend (April 21-23) consists of:

I-COM Global Summit Programme 2017 | Porto
Day 1 Monday, April 24
09:00 - 16:00 D-MIB Private Roundtable (Digital Measurement Industry Bodies)
13:00 Optional Lunch Meetup at Mercearia das Flores
11:00 Registration
15:00 Welcome Coffee & Networking
15:30 I-COM Open Roundtables
17:30 Meet & Greet: Get to know your fellow delegates with a taste of Port wine
18:30 Welcome Cocktail Reception
20:00 Departure for Private Dinners
Day 2 Tuesday, April 25
09:00 - 09:05 Patronage Welcome: Andreas Cohen, Chairman
09:05 - 10:30 I-COM Data Creativity Awards Presentations, Part I
10:30 - 11:00 Morning Coffee Break
11:00 - 13:00 I-COM Data Creativity Awards Presentations, Part II
13:00 - 14:00 Lunch
14:00 - 15:30 Data Science Hackathon Finalists’ Presentations
15:30 - 16:00 Afternoon Coffee Break
16:00 - 18:00 Data Startup Competition Presentations
18:00 - 19:00 BREAK - To get ready for the Gala Awards Dinner
19:00 - 23:00 Gala Awards Cocktail & Dinner at Sao Bento da Vitoria Monastery
Dress code: Black Tie Preferred
Day 3 Wednesday, April 26
9:00 - 18:30 Global Summit Conference: Plenary Sessions Details TBA
AI Enabled Technologies Driving Data / Product Innovation
Chantal Berthiaume - Director of Commercial Analytics and Customer Insights, Air Canada, Canada
David Gosen - Managing Director and SVP International, Rocket Fuel, UK
Normandy Madden - Director, Media & Innovation, The Digit Group, Hong Kong
Yannis Kotziagkiaouridis - Global Chief Analytics Officer, Wunderman, USA
Yasaman Hadjibashi - Chief Creation Officer, Barclays Africa Group, South Africa

Moderated by:
Kjersten Moody - VP Information and Analytics, Unilever, UK
Consumer Insights Driving Business Outcomes
Mauro Damo - Senior Data Scientist, Dell Technologies, USA
Michael Clarke - Head of Brand Measurement, Google, USA
Paul Martin - Vice President, Analytics, Xaxis Technology, UK
Wei Lin - Chief Data Scientist, Dell Technologies, USA

Moderated by:
Ioana Badea - Director, Global Insights, Intel, USA
Culinary vs Data Creativity (Midnight Diner - Porto Data Stories)
Leonardo Pereira - Chef formerly at Noma, Portugal
Pedro Lemos - Michelin star Chef, Portugal
Vasco Coelho Santos - Chef Euskalduna Studio, Portugal

Moderated by:
Andy Hayler - Masterchef Food Critic & CEO Information Difference, UK
Data Activation
Dorit Posdorf - Head of Consumer and Market Insights Europe, C&A, Germany
Spencer Tilley - SVP EMEA, Analytic Partners, Ireland

Moderated by:
Mercedes Lopez Arratia - CMO, Azteca Servicios Financieros, Mexico
Data, Validation, Correction
Bethan Crockett - Digital Risk Director, GroupM, UK
Chris Olson - CEO & Co-Founder, The Media Trust, USA
Heather O'Shea - VP of Research, Ad & Audience, Research Now, USA
Tom Drouillard - CEO/President/Managing Director, Alliance for Audited Media, USA
Pedro Silva - President, IVC, Brasil

Moderated by:
Jackson Bazley - Executive Director, E&Y, USA
Effective Targeting in the Consumer Pathway
Andy Brown - Chairman & CEO, Kantar Media, UK
Emma Mee - Executive Director, Head of Evidence, Manning Gottlieb OMD, UK
Gema Reig - CMO, AXA Global Direct, Spain
Natasha Hritzuk - VP Turner Ignite Research, Turner Broadcasting, USA

Moderated by:
Shubu Mitra - Founder & CEO, Agile Measurement, USA
From Mad Men to Math Men (and back again)
David Raichman - Executive Creative Director, OgilvyOne, France
Michael Kaushansky - EVP, Chief Data Officer, Havas Media, USA

Moderated by:
Francesco Marzoni - Vice President, Business Intelligence & Analytics, Bayer, Switzerland
Gen Z is Changing the Media Game
Michele Madansky - Principal, Michele Madansky Consulting, USA
Radha Subramanyam - President, Insights, Research and Data Analytics, iHeartMedia, USA
Identity Management meets Data Management
Armel Bursaux - Global Director of Operations for Analytics & Insight, Publicis Media, France
Marc Kiven - Founder & Chief Revenue Officer, Signal, USA

Moderated by:
John Durham - CEO/General Partner, Catalyst S+F, USA
Innovative Approaches for Creating Value from Data
Aniz Ruda - VP Analytics, Weber Shandwick, USA
Christian Sauer - CEO, Webtrekk, Germany

Moderated by:
Erik Häggblom - CEO Carat, Dentsu Aegis Network, Spain
Leveraging Big Data to take Programmatic to the Next Level
Joe Reid - Managing Director EMEA, Krux (A Salesforce Company), UK
William Gonzalez - Vice President, Marketing Technology & Digital Operations, Sony Corporation of America, USA

Moderated by:
Saqib Mausoof - EVP, Global Programmatic Insights, Cadreon, USA
Navigating Data in Digital Transformation
Fabrice Otano - Chief Data Officer, Accor Hotels, France

Moderated by:
Jens Monsees - VP Digital Strategy, BMW, Germany
Rise of 1st Party Data
Christine Zhang - Director of GCG Performance Marketing, IBM Greater China, China
Joey Bian - Head, Ad Tech Innovation; General Manager, BlackDragon, JD.com, China
Rick Bruner - VP of Research & Analytics, Viant, USA

Moderated by:
Andy Fisher - Chief Analytics Officer, Merkle, USA
18:30 - 19:15 BREAK
19:15 Tasca (Tapas) Bar Tour
23:00 Nightcap & Cuban Cigar Bar
Day 4 Thursday, April 27
9:00 - 18:30 Global Summit Conference: Plenary Sessions Details TBA
Addressing Barriers to Programmatic (Transparency, Viewability, NHT, Ad Blocking, Inventory Quality, Audience Targeting Limitations, Fraudulent Impressions, Brand Safety)
Alison Fennah - Executive Business Advisor, IAB Europe, UK
David Gunzerath - Sr. VP, Associate Director, MRC, USA
Michael Tiffany - Co-Founder/CEO, WhiteOps, USA
Richard Foan - Group Executive Director, Communication & Innovation, ABC Group, UK
Tamer Hassan - Co-Founder/CTO, WhiteOps, USA
Valerie Morrisson - MD, CESP, France
Application of Data Science in a Real World
Andrew Douglas - VP of Data Analytics and Data-Driven Strategy CHQ, IBM, USA
Katrin Ribant - Chief Solutions Officer/Co-Founder, Datorama, USA
Lauren Moores - Director, Data Analytics, Tala, USA
Peter Krasniqi - VP Global Strategy, Foursquare, USA
Swen Graham - VP Creative & Brand Strategy, Foursquare, USA

Moderated by:
Brian Golbere - GM, Emerging Technology, IPONWEB, USA
Business Models for Data Partnerships
Hossein Houssaini - Global Head of Programmatic Solutions, Havas, UK
Vivian Zhou - Senior Director, Global Data, Acxiom, Australia

Moderated by:
Bruce Biegel - Senior Managing Director, Winterberry Group, USA
Cross Media & Device Measurement
Frank Pecjak - SVP Statistical Analysis, comScore, USA
Jane Clarke - CEO, MD, CIMM, USA
Education & Talent for Today and Tomorrow
Anke Audenaert - Nanodegree Lead Digital Marketing, Udacity, USA
Chris Boggs - Founder, Web Traffic Advisors, USA
Harvey Goldhersz - Chief Data Officer & CEO, GroupM Analytics, USA
Leveraging & Measuring Location Based Marketing
Alistair Goodman - CEO, Placecast, USA
Duncan McCall - CEO & Co-Founder, PlaceIQ, USA
Jeff Giard - Vice President – Emerging Businesses, T-Mobile, USA
Marketing Effectiveness across Channels
Jim Spaeth - Founder, Partner, Sequent Partners, USA
Measurement & Data in the World of Walled Gardens
George Ivie - CEO & Executive Director, Media Rating Council, USA
Multi-Channel Attribution Management
Andrew Challier - Strategic Marketing Investment Advisor, Ebiquity, UK
Julian Elliott - Chief Data Officer, Dentsu Aegis Network, UK
Mike Campbell - International Head of Effectiveness, Ebiquity, UK
Peter van Leeuwen - Media Manager, T-Mobile Netherlands

Moderated by:
Gerhard Louw - International Media Manager, Deutsche Telekom, Germany
Multi-Screen Video Audience Measurement
Josh Chasin - CRO, comScore, USA
Julien Rosanvallon - Head of Television Audience Measurement Department, Mediametrie, France
Mariana Irazoqui - Research Director, SKO, Netherlands
Renata Uhlarikova - International Business Development Director, Kantar Media, UK

Moderated by:
Kate Sirkin - Practice Lead, Analytics and Insight Americas and Audience Insight Global, Publicis Media, USA
Native Advertising & Content Marketing
Ilana Westerman - Principal, Create with Context, USA
Keenan Timko - Senior Account Director, Twitter (MoPub), UK
Programmatic TV – The Next Frontier for First Party Data
Arun Kumar - Chief Data & Marketing Technology Officer, IPG Mediabrands, USA
Dave Morgan - CEO & Founder, Simulmedia, USA
Larry Allen - ‎VP, Ad Innovation & Programmatic Solutions, Turner, USA

Moderated by:
David Smith - CEO & Founder, Mediasmith, USA
The Data Driven Marketing Officer
Kurt Muehmel - VP Sales & Partnerships, EMEA, Dataiku, France
Mark Clarke - Senior Director, Marketing Analytics, Unilever, UK

Moderated by:
Nikki Mendonca - President, OMD EMEA, UK
20:00 Optional Dinner Meetup at FLOW
To Sign up, please click here

Post-Summit Programme 2017
Friday 28 & Saturday 29 April
2-day trip to the enchanting Douro Wine Region.
For more information, kindly click here