My first year at I-COM was enlightening and entertaining. The former perhaps you’d expect from a data summit, the latter not so much. It’s a gathering of like-minded, senior people who are genuinely committed to the smart use of data to drive marketing. The industry’s very best. Add to that the scenic theatrical mix of beautiful surroundings (Andreas and his wife chose the venue with care) and the wonderful entertainment and you really do have a new and very original take on creative data. We saw some inspiring examples of data and creativity - in speakers, the awards and at the data fashion show. I-COM delivers on the promise of creative data in every way. Winning two awards didn’t dull the experience either.
The I-COM Data Creativity Awards 2017 is — hands down — the most fun industry awards I’ve ever had the honor to participate in. Not only was it a fantastic event with great food and drink, but it has also been a huge driver for our business. We’re now working on what may be our largest European client thanks to the Awards!
Attending the I-COM Global Summit 2017 was a great experience as it allowed us to get good feedback on our work, discuss particular issues and problems in the breakout sessions and generally connect to clients and others working in the industry, exchanging ideas and insight which makes our product and service offering stronger and more meaningful. The ‘icing on the cake’ was when our entry received the I-COM Data Creativity Award 2017 for attribution amongst such stiff competition.
Being nominated for the I-COM Data Creativity Awards 2017 was a great networking opportunity, to meet and interact with other industry professionals. The audience showed considerable interest and posed interesting questions to the presenters to encourage a high-level of knowledge sharing during the event.
I-COM is a unique event in its ability to bring together a passionate, global data community that stretches across verticals, products and disciplines. Being short-listed for the Data Creativity Awards 2017 provided validation for the work we do. The dialogue and connections provided the means for us to further innovate by helping us forge the right partnerships and relationships with world-class data thought leaders.
I-COM Data Creativity Awards 2017 was a worthwhile initiative as it provided a prominent stage to demonstrate not only thought leadership, but practice leadership as well. There’s always a lot of talk in ad-tech about what is possible; the Data Creativity Awards program showcases what is being actually put into practice to help brands become better marketers. We plan to participate again next year.
Overall, I’d say the awards event is very well managed. I love how I-COM does the presentations and process for the data creativity awards.
The I-COM forum and Data Creativity competition helped us raise external acknowledgment for our innovative data products. Landing two awards as well as getting the public attention not only confirmed that we are on the right track with our transformation in Africa but thanks to the I-COM community, we also pursued further global participation in other data competitions with more confidence. This now resulted in our product portfolio being selected as finalists by Cloudera for their annual Data Impact Awards in NY as well as by Global Banking Technology Awards coming up in London across 3 categories.
Thanks to Andreas and I-COM [Global Summit 2016] organising committee for creating such a great gathering for industry experts…what I appreciated the most was the exchange of industry and technology challenges across the world. AdMaster positions ourselves as the “Data Hub” of the marketing data technology ecosystem. This belief matches perfectly well with I-COM’s community concept....Connecting and working together boundlessly is critical to move the industry forward and better.
Being shortlisted for the I-COM Data Creativity Awards 2016 was great recognition and exposure for Wunderman. It’s really the pinnacle of intelligent use of data in marketing globally and the opportunity to meet and present to a collection of the world’s biggest players in this area helped create new contacts and insights for our business.
The Data Creativity Awards 2016 were for us a great opportunity to open up global networks and develop collaborations around our expertise in mobile and data...a great place to meet industry leaders from all over the world and get feedback for all your creative technology ideas. For all these reasons, we were very proud to be recognised as the winner in the Mobile category.
Participating in the I-COM Data Creativity Awards was a great experience. With this challenge, the I-COM is offering a unique platform to let companies share their latest data innovations. The three stage selection process is also as demanding as it is a great way to get an overview of the most up to date data projects on the market. For all these reasons, we were very honored and proud that our TV hybrid measurement project was the overall and TV category winner.
The I-COM Data Creativity Awards 2015 was a great event to learn how advanced the industry has become and to get a look into the possibilities of tomorrow. Winning the social media award itself gave a lot of internal and external recognition and paved the path for further research and industrialisation of the approach.
It was a great honor to join the I-COM Data Creativity Awards 2015, it is also the first time a China data case been official selected in such famous global data award. This experience is also a sign of high-level endorsement of OMD China digital data analytics capability and professional reputation.
The I-COM conference is definitely a high-point in my professional calendar each year. It’s the most stimulating venue for advertising measurement specialists from around the world to meet and share knowledge. The addition to the program of the I-COM Data Creativity Awards is a welcome recognition of the exciting work done by data scientists in our field, and I was honored to have been nominated.
I-COM provided a great outlet for creative and forward thinking which are hard to come by in our fast paced, “get it done now” world. It was an amazing opportunity to sit back and see the amazing progress that we’re making as an industry. I left energized feeling a shared bond across the globe with those who are looking to take the marketing world to new heights.