Call For Topics: I-COM Global Summit


I-COM welcomes proposals for topics for the 8th Edition I-COM Global Summit to be held from April 24th - 27th, 2017.

Let us have your ideas for themes and subject areas you would like to see covered during the Global Summit 2017 by completing the form below. 

All proposals will be discussed by the I-COM Programme Board Members as they formulate and shape the content for the Global Summit 2017 Programme.

Simply click on the list of current topic categories already identified by the I-COM Programme Board from our Call For Speakers 2017, and enter your proposal.

  • Addressing Barriers (Transparency, Viewability, NHT, Ad-blocking, Inventory Quality, Audience Targeting Limitations) to Accelerate Adoption of Programmatic
  • AI Enabled Technologies Driving Data / Product Innovation
  • Application of Data Science in a Real World
  • Brand Engagement via New Channels (ie. Messenger)
  • Building Positive Customer Experience
  • Business Models for Data Partnerships
  • Consumer Insights Driving Business Outcomes
  • Cross Media & Device Measurement
  • Cross-Platform Advertising Effectiveness
  • Culinary vs Data Creativity
  • Data Activation
  • Data Driven Creativity - Left Brain Meets Right Brain
  • Data Ownership vs Sharing
  • Data Sharing and the Value Exchange with Consumers
  • Data, Validation, Correction
  • Data's Role in Communication Architecture
  • Defining a Single Currency in a Divided Media Market
  • Effective Targeting in the Consumer Pathway
  • Harnessing the Opportunities from Big Data in Retail & Integrating Offline Data
  • Innovative Approaches for Creating Value from Data
  • Leveraging & Measuring Location Based Marketing
  • Leveraging Big Data to take Programmatic to the Next Level
  • Leveraging Native Advertising
  • Leveraging Value from IOT (Internet of Things) Data
  • Marketing Effectiveness in the Digital Age
  • Measurement & Data in the World of Walled Gardens
  • Media Buying vs Trading
  • Mobile Media Measurement
  • Multi-Channel Attribution Management
  • Multi-Screen Video Audience Measurement
  • Navigating Data in Digital Transformation
  • Navigating the Programmatic TV Frontier
  • Programmatic TV – The Next Frontier for First Party Data
  • Quantifying the Effects of Header Bidding
  • Realtime Omnichannel Analytics & Personalisation
  • Rise of 1st Party Data
  • The Data Driven Marketing Officer
  • The Value of Data Visualisation
  • Viewability, NHT, Fraudulent Impressions, Brand Safety

We look forward to receiving your input!

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