Conference Topics

This is the list of current topics already identified by the I-COM Programme Board. 

  • AI (Artificial Intelligence) Bias in Marketing

  • Application of Data Science in a Real World

  • Behavioural Science & Data Science

  • Building Direct Customer Relationships

  • Combining Primary (Psychographics) and First Party Data (Behaviour) to Tell a Richer Human Narrative

  • Cross Media and Device Measurement

  • Data Driven Business Transformation

  • Data Quality, Data Integrity, Data Validation, Data Correction

  • Defining the Consumer Journey

  • Delivering Real Value in Exchange for Consumer’s Data

  • Driving Quality in Programmatic (Transparency, Viewability, Ad Blocking, Audience Targeting, NHT, Fraud, Brand Safety)

  • Identity Solutions Meets CDPs (Customer Data Platforms)

  • Impact of GDPR (General Data Protection Regulation)

  • Leveraging AI (Artificial Intelligence) in the Creative Process

  • Leveraging and Measuring Mobile & Location Based Marketing

  • Measurement & Data Attribution in the World of Walled Gardens

  • Measuring Cross Channel ROI - Using Attribution, MMM (Marketing Mix Modeling) and Unified Methods

  • Measuring Incrementality

  • Multi-Screen Video Audience Measurement and Metrics

  • New Routes for Consumer Engagement

  • New Technologies in Measurement Innovation

  • Personalisation

  • Rethinking TV - Challenges and Opportunities for Targeting, Creative and Measurement

  • The Changing Role of Social & The Implications for Marketers

  • Using Data in Creative Development