Council on Purpose
Business Purpose has moved from a niche proposition to an industry-wide standard. While it is a trend that is supported almost unanimously, there are many questions around it: How to measure it? What is the contribution to business value? What are the benefits and what value does each of them bring?
The I-COM Council on Purpose is aimed at bringing together experts in marketing and analytics to discuss and refine point of view on these questions, and ultimately, at proving the business value and impact of purpose-related marketing activity.
Meet the Co-Chairs
Shane McAndrew
CEO, North America Choreograph
Sunando Das
Global Head of Predictive Marketing and Shopping Analytics Unilever
Council Members
Featured
