I-COM Data Creativity Awards 2019


I-COM Data Creativity Awards pioneered the understanding of this new kind of creativity in our industry.

The objective is to acknowledge the most creative people & companies in achieving business value / competitive advantage for their clients by leveraging value from data. 


Based on the submissions, the I-COM Data Creativity Awards Jury nominated the Official Selection finalists that presented at the I-COM Global Summit on May 13-16th, 2019.

Award Winners 2019

Overall Winner & Content Marketing Category Winner
Mindshare China and Yum! China (China)
Ecosystem partners: PentaQ, Riot Games, Tencent

 General Category Winner 
Mindshare India and Godrej Consumer Products (India)
Ecosystem partners: Google, Social Cops

Artificial Intelligence Category Winner
◆ Artefact (France)
Ecosystem partners: Dialogflow, Facebook Messenger, Google Cloud’s Vision API, Lydia/Paypal API

Attribution Category Winner
◆ Marketscience-Truesight and Intel (USA)
Ecosystem partners: Google, Kantar

CRM Category Winner
◆ RAPP and Toyota Motors of America (USA)

Data Driven Business Transformation Category Winner 
LiveRamp (USA)

Data Visualisation Category Winner 
Broadcast Audience Research Council - BARC (India)

Mobile Category Winner
◆ Mindshare India and PepsiCo (India)
Ecosystem partners: Google, Rail Yatri, YouTube

◆ Programmatic Category Winner
Essence & GroupM and Google (Singapore)
Ecosystem partners: Firebase, Google BigQuery, Google Campaign Manager, Google Cloud Datalab, Google Display & Video 360, Google Tag Manager, Moat, TensorFlow, Google Cloud Storage, Google Compute Engine

◆ Social Media Category Winner 
Converseon and UBER (USA)
Ecosystem partners: Brandwatch

Official Selection 2019

  • Analytic Partners, USA

    • Project Name: Business Decision Making through Weather-Based Storytelling

  • Artefact, France

    • Project Name: ScanCredit loyalty program: the chatbot with the best deals

    • Ecosystem Partners: Dialogflow, Facebook Messenger, Google Cloud’s Vision API, Lydia/Paypal API

  • Broadcast Audience Research Council - BARC, India

    • Project Name: BIO News

  • Choueiri Group, UAE

    • Project Name: The Hidden Truth of Saudi Automotive Consumers

    • Ecosystem Partners: Bluekai, Oracle, Qualtrics, Tableau

  • Converseon and UBER, USA

    • Project Name: Transforming Uber Through the Power of Data, Machine-Learning and Artificial Intelligence

    • Ecosystem Partner: Brandwatch

  • Emodo, USA

    • Project Name: Ericsson Emodo Pre-bid

  • Essence & GroupM and Google, Singapore

    • Project Name: A small data approach to improving Google's bidding algorithms

    • Ecosystem Partners: Firebase, Google BigQuery, Google Campaign Manager, Google Cloud Datalab, Google Display & Video 360, Google Tag Manager, Moat, TensorFlow, Google Cloud Storage, Google Compute Engine.

  • Flashtalking & OMD and McDonald's, Australia

    • Project Name: McDonald's Monopoly Campaign

    • Ecosystem Partners: Flashtalking, Kochava, Salesforce, The Trade Desk

  • Kantar Analytics and P&G, UK

    • Project Name: Project Voice

  • LiveRamp, USA

    • Project Name: PrivacyChain

  • Lotame & PHD/Annalect and GSK, Australia

    • Project Name: PHD/Annalect and Lotame Target the Un-Targetable for Children’s Panadol

    • Ecosystem Partners: Millward Brown, IPSOS, Nielsen

  • Marketscience-Truesight and Intel, USA

    • Project Name: Marketing Impact Modeling- A Random Walk Down Madison Avenue

    • Ecosystem Partners: Google, Kantar

  • Mindshare India and Godrej Consumer Products, India

    • Project Name: Fighting Dengue with a Dose of Data doctors

    • Ecosystem Partners: Google, Social Cops

  • Mindshare and Foxtel, Australia

    • Project Name: Monty's Wicket Warnings: Predicting The Big Plays

    • Ecosystem Partner: Google, Opta

  • Mindshare China and Yum! China, China

    • Project Name: The First Colonel to Conquer eSports

    • Ecosystem Partner: PentaQ, Riot Games, Tencent

  • Mindshare India and Hindustan Unilever, India

    • Project Name: The Adaptive Data Lighthouse - Activating Infection Alert System in Rural India

  • Mindshare India and PepsiCo, India

    • Project Name: Miles and Meals: How Pepsi rode the express train to success

    • Ecosystem Partners: Google, Rail Yatri, YouTube

  • RAPP and Toyota Motors of America, USA

    • Project Name: Toyota In-Market Repurchase Program

  • Wunderman Thompson & WPP and Playon, USA

    • Project Name: Wunderman Experience Optimizer

    • Ecosystem Partner: Azure VM

Award Categories

The I-COM Data Creativity Awards 2019 comprises 11 Award categories and 13 overall Awards.

  • General

  • Artificial Intelligence

  • Attribution

  • Content Marketing

  • CRM

  • Data Driven Business Transformation

  • Data Visualisation

  • Mobile

  • Programmatic

  • Social Media

  • Video

The chosen Official Selection finalists from the 11 Award categories had a chance to become the prestigious Overall Winner I-COM Data Creativity Awards, and should the entry submission meet the set criteria, also had the chance to win the I-COM Data Creativity Emerging Market Regions Award.

Reasons to enter the I-COM Data Creativity Awards:

  • Have your work evaluated by a distinguished jury using a bespoke system that focuses, in detail, on your work

  • Have your work recognised at a global event in front of the elite in smart data marketing

  • Benchmark your work against competitors

  • Develop business opportunities and expand your networks

  • Receive international press coverage on important trade publications

  • Inspire the community

  • Challenge and reward your team

  • Drive business transformation


NOTE: ABC has once again been engaged to independently cross-check and verify the results of each round of judging of the 7th edition of the I-COM Data Creativity Awards. Starting with the 5th edition of the competition for Porto 2017, I-COM proudly added this additional control measure, to audit all the steps of the judging process in each round, providing transparency and accuracy to the final results.

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