I-COM Data Creativity Awards 2019
We are proud to present the 7th edition of the I-COM Data Creativity Awards which pioneered the understanding of this new kind of creativity in our industry.
The objective is to acknowledge the most creative people & companies in achieving business value / competitive advantage for their clients by leveraging value from data. Based on the submissions, the I-COM Data Creativity Awards Jury will nominate the Official Selection finalists that will present at the next edition of the I-COM Global Summit on May 13-16th, 2019.
Official Selection 2019
Analytic Partners, USA
Project Name: Business Decision Making through Weather-Based Storytelling
Project Name: ScanCredit loyalty program: the chatbot with the best deals
Ecosystem Partners: Dialogflow, Facebook Messenger, Google Cloud’s Vision API, GCS, Lydia/Paypal API, PostgreSQL, PowerBI
Broadcast Audience Research Council - BARC, India
Project Name: BIO News
Choueiri Group, UAE
Project Name: The Hidden Truth of Saudi Automotive Consumers
Ecosystem Partners: Bluekai, E-marketer, Qualtrics, Tableau
Converseon and UBER, USA
Project Name: Transforming Uber Through the Power of Data, Machine-Learning and Artificial Intelligence
Ecosystem Partner: Brandwatch
Project Name: Ericsson Emodo Pre-bid
Essence & GroupM and Google, Singapore
Project Name: A small data approach to improving Google's bidding algorithms
Ecosystem Partners: Firebase, Google BigQuery, Google Campaign Manager, Google Cloud Datalab, Google Display & Video 360, Google Tag Manager, Moat, TensorFlow, Google Cloud Storage, Google Compute Engine.
Flashtalking & OMD and McDonald's, Australia
Project Name: McDonald's Monopoly Campaign
Ecosystem Partners: Flashtalking, Kochava, Salesforce, The Trade Desk, OMD
Kantar Analytics and P&G, UK
Project Name: Project Voice
Ecosystem Partners: Amazon Alexa, Google Home
Project Name: PrivacyChain
Lotame & PHD/Annalect and GSK, USA
Project Name: PHD/Annalect and Lotame Target the Un-Targetable for Children’s Panadol
Ecosystem Partners: Millward Brown, IPSOS, Nielsen
Marketscience-Truesight and Intel, USA
Project Name: Marketing Impact Modeling- A Random Walk Down Madison Avenue
Ecosystem Partners: Google, Kantar, TBD
Mindshare India and Godrej Consumer Products, India
Project Name: Fighting Dengue with a Dose of Data doctors
Ecosystem Partners: Google, Social Cops
Mindshare and Foxtel, Australia
Project Name: Monty's Wicket Warnings: Predicting The Big Plays
Ecosystem Partner: Google, Opta
Mindshare China and Yum! China, China
Project Name: The First Colonel to Conquer eSports
Ecosystem Partner: PentaQ
Mindshare India and Hindustan Unilever, India
Project Name: The Adaptive Data Lighthouse - Activating Infection Alert System in Rural India
Mindshare India and PepsiCo, India
Project Name: Miles and Meals: How Pepsi rode the express train to success
Ecosystem Partners: Google, Rail Yatri, YouTube
RAPP and Toyota Motors of America, USA
Project Name: Toyota In-Market Repurchase Program
Ecosystem Partners: Acxiom, Adobe, Azure VM, Bluekai, Brandwatch, Briteverify, Experian, Kantar, Litmus, LiveRamp, Oracle, Salesforce, Spark, Tableau, Umbraco, R, Python, IHS
Wunderman Thompson Data and Playon, USA
Project Name: Wunderman Experience Optimizer
Ecosystem Partner: Azure VM
The I-COM Data Creativity Awards 2019 comprises 11 Award categories and 13 overall Awards.
Data Driven Business Transformation
The chosen Official Selection finalists from the 11 Award categories will have a chance to become the prestigious Overall Winner I-COM Data Creativity Awards, and should the entry submission meet the set criteria, also have the chance to win the I-COM Data Creativity Emerging Market Regions Award.
Reasons to enter the I-COM Data Creativity Awards:
Have your work evaluated by a distinguished jury using a bespoke system that focuses, in detail, on your work
Have your work recognised at a global event in front of the elite in smart data marketing
Benchmark your work against competitors
Develop business opportunities and expand your networks
Receive international press coverage on important trade publications
Inspire the community
Challenge and reward your team
Drive business transformation
The I-COM forum and Data Creativity competition helped Barclays raise external acknowledgment for our innovative data products. Landing two awards as well as getting the public attention not only confirmed that we are on the right track with our transformation in Africa but thanks to the I-COM community, we also pursued further global participation in other data competitions with more confidence. (quoted while at Barclays)
I-COM is a unique event in its ability to bring together a passionate, global data community that stretches across verticals, products and disciplines. Being short-listed for the Data Creativity Awards provided validation for the work we do. The dialogue and connections provided the means for us to further innovate by helping us forge the right partnerships and relationships with world-class data thought leaders.
My first year at I-COM was enlightening and entertaining. The former perhaps you'd expect from a data summit, the latter not so much. It's a gathering of like-minded, senior people who are genuinely committed to the smart use of data to drive marketing. The industry's very best. Add to that the scenic theatrical mix of beautiful surroundings (Andreas and his wife chose the venue with care) and the wonderful entertainment and you really do have a new and very original take on creative data. We saw some inspiring examples of data and creativity - in speakers, the awards and at the data fashion show. I-COM delivers on the promise of creative data in every way. Winning two awards didn't dull the experience either. (quoted while at Havas Helia)
The I-COM Global Data Summit was a good platform to engage with a diverse set of people in the field of data and marketing from across the globe. I liked the short & succinct format of the sessions. The Data Creativity Awards and the Hackathons were very well conducted, and the overall hospitality was excellent. It was also great to win here for the second year in a row.
Being selected for the I-COM Data Creativity Awards was an enriching experience and we are even more excited to win the General Award as we were the only team from China.
It’s a great opportunity to meet and interact with other industry professionals. The great thing about the Data Creativity Awards is that it showcases the most innovative projects, whilst creating contacts and insights for our business.
The I-COM Global Summit is the highlight of my annual event calendar. It combines great people, programming, venue and production to create an experience that is truly unique in our industry. I think of it as the “Cannes of data and analytics” and it’s always a worthwhile investment to attend. The insights, relationships and experiences are impactful and long-lasting. I’m a big fan and am always happy to recommend it to my colleagues and friends in the ad-tech space.
It’s testament to Andreas and the organising committee that so many of the global leaders in Data & Measurement gather in one place to celebrate and share cutting-edge work in Data Creativity. Being part of this has given Wunderman a great insight into how forward-thinking businesses are addressing the current and future data landscape. Winning an award has been a great honour and helped spark new conversations with businesses with great potential to collaborate.
The Data Creativity Awards and Global Summit are just that: Data + Creative + Global = Incredible. This summit provides a unique experience for cutting edge, seasoned marketing professionals to get together to network and learn about innovation from other professionals fusing data and creativity. We were honoured just to be selected as a finalist but winning the Artificial Intelligence Award is not just validation of what our company is doing but also that the marketing sphere is ready for AI Marketing.
The I-COM Data Creativity Awards is -- hands down -- the most fun industry awards I've ever had the honor to participate in. Not only was it a fantastic event with great food and drink, but it has also been a huge driver for our business. We're now working on what may be our largest European client thanks to the Awards!
Attending the I-COM Global Summit was a great experience as it allowed us to get good feedback on our work, discuss particular issues and problems in the breakout sessions and generally connect to clients and others working in the industry, exchanging ideas and insight which makes our product and service offering stronger and more meaningful. The 'icing on the cake' was when our entry received the I-COM Data Creativity Award for attribution amongst such stiff competition.
Being nominated for the I-COM Data Creativity Awards was a great networking opportunity, to meet and interact with other industry professionals. The audience showed considerable interest and posed interesting questions to the presenters to encourage a high-level of knowledge sharing during the event.
Overall, I’d say the awards event is very well managed. I love how I-COM does the presentations and process for the data creativity awards.
NOTE: ABC has once again been engaged to independently cross-check and verify the results of each round of judging of the 7th edition of the I-COM Data Creativity Awards. Starting with the 5th edition of the competition for Porto 2017, I-COM proudly added this additional control measure, to audit all the steps of the judging process in each round, providing transparency and accuracy to the final results.