I-COM Data Science Hackathons 2018



In 2018, the 4th edition of the I-COM Data Science Hackathons featured 2 challenges sponsored by Intel and Lufthansa.

To watch the videos of the finalists' presentations visit our YouTube channel.


Lufthansa Challenge

  • Overall Winner Masters: Mindshare International
  • Overall Winner Scientists: Universidad Carlos III de Madrid - UC3M B team

Intel Challenge

  • Overall Winner Masters: Ekimetrics
  • Overall Winner Scientists: Havas Media Group - DBi

Domo Data Storytelling Award: IE University - PintxoData


The following teams were chosen as finalists and will present at the I-COM Global Summit for the final round of judging: 

Lufthansa Challenge - Tier 1

  • Mindshare International
  • Mindshare EMEA

Lufthansa Challenge - Tier 2

  • Universidad Carlos III de Madrid - UC3M B team
  • Universidad Carlos III de Madrid  - UC3M C team

Intel Challenge - Tier 1

  • Ekimetrics 
  • IE University - PintxoData

Intel Challenge - Tier 2 

  • Havas Media Group - DBi
  • Taras Shevchenko National University of Kyiv / Ukrainian Catholic University - The Next Frontier

The 2018 Intel Challenge

"What marketing strategies influence a brand’s leadership in the Artificial Intelligence (AI) space, and how can data be used to define strategies to engage customers and audiences?" 
Read more.

The 2018 Lufthansa Challenge

"What new KPI is a strong indicator of competitive digital strength and long-term sustainability as measured by market share and sales for Luftansa?”
Read more.

Challenge Leadership
Providers of Data and Other Sponsors


The winners of the I-COM Data Science Hackathons were announced at the I-COM Global Summit Gala Dinner on April 10th, 2018. The following awards were given:

  • 4 main I-COM Awards chosen by the DSH Jury
    • The Intel Challenge - Tier 1 and Tier 2
    • The Lufthansa Challenge - Tier 1 and Tier 2
  • Domo Data Storytelling Award - The winning team received $5.000 plus a year of free Domo software access. The award was given to  the finalist team that best used Domo platform in their presentation to tell a story with data.
  • Public Recognition Award - Chosen by the audience after the presentations of the finalists, voting via the Summit app.

Marketing Mentors

  • Amaia Lasa - Director, HazelHeartwood, Belgium
  • Adam Husein - Executive Director, Analytics, Data Science & Research, Warner Bros, USA
  • John Durham - CEO, Catalyst S+F, USA
  • Jon Guergue - DigitALL Marketing, Dimensions, Spain
  • Karl Van Dijck - GM Business Process Transformation Customer Experience, Toyota Motor, Europe
  • Rene Dechamps - Co-Founder, Competing on Privacy, Spain
  • Rosa Almarza - Independent Consultant, Spain
  • Ruben Canosa - Business Analyst and Sales Manager, Iberostar

Competing Teams

To see all team members click here.


NOTE: ABC has once again been engaged to independently cross-check and verify the results of each round of judging of the 4th edition of the I-COM Data Science Hackathons.  Starting with the 3rd edition of the competition for Porto 2017, I-COM proudly added this additional control measure, to audit all the steps of the judging process in each round, providing transparency and accuracy to the final results.