I-COM Data Science Hackathons 2019



With the Data Science Hackathons, I-COM pioneered the first public CMO-focused global competition, connecting the magic of Data Science with the world of Marketing.

The I-COM Data Science Hackathons focus on solving real problems and achieving results, often accelerating to outcomes that normally take months of work to achieve or replicate. It is a 24-hour marathon where competing teams develop algorithms using data science analytics to solve predictive modeling challenges on marketers' datasets. 

The 5th edition of the I-COM Data Science Hackathons will take place on May 10-12th, 2019 in Malaga, Spain.

Since 2015, four editions of the competition have been organised. For more information, click on 2018 Hackathons2017 Hackathon and 2016 Hackathon.

The Mission

Through the Data Science Hackathons, I-COM is offering brands a unique opportunity to unlock new and creative approaches to crack business problems using Data Science while accelerating development time, reducing risk at a fraction of the cost compared to traditional internal approaches and getting fresh perspectives and insights to solving business challenges. We attract very diverse groups of teams that come together to be challenged, taking their range of skills and expertise and applying it to the business.

Submit a Challenge

If your company is a large international brand, you have a possibility to submit challenge for the I-COM Data Science Hackathons. In 2018, the two main sponsors providing the challenges were Intel and Lufthansa.

The 2018 Intel Challenge

"What marketing strategies influence a brand’s leadership in the Artificial Intelligence (AI) space, and how can data be used to define strategies to engage customers and audiences?" 
Read more.

The 2018 Lufthansa Challenge

"What new KPI is a strong indicator of competitive digital strength and long-term sustainability as measured by market share and sales for Luftansa?” Read more.

The challenge should have a predictive component and be useful and valuable for marketing purposes, translate into a business action/insight and provide ample ground for interesting presentations on the main stage at the Global Summit to allow for meaningful qualitative scoring.


Winners 2018

Lufthansa Challenge

  • Overall Winner Masters: Mindshare International

  • Overall Winner Scientists: Universidad Carlos III de Madrid - UC3M B team

Intel Challenge

  • Overall Winner Masters: Ekimetrics

  • Overall Winner Scientists: Havas Media Group - DBi

Domo Data Storytelling Award: IE University - PintxoData

Challenge Leadership
Providers of Data and Other Sponsors 2018


NOTE: ABC has once again been engaged to independently cross-check and verify the results of each round of judging of the 5th edition of the I-COM Data Science Hackathons. Starting with the 3rd edition of the competition for Porto 2017, I-COM proudly added this additional control measure, to audit all the steps of the judging process in each round, providing transparency and accuracy to the final results.

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