I-COM Data Science Hackathons 2019



With the Data Science Hackathons, I-COM pioneered the first public CMO-focused global competition, connecting the magic of Data Science with the world of Marketing.

The I-COM Data Science Hackathons focus on solving real problems and achieving results, often accelerating to outcomes that normally take months of work to achieve or replicate. It is a 24-hour marathon where competing teams develop algorithms using data science analytics to solve predictive modeling challenges on marketers' datasets. 

The 5th edition of the I-COM Data Science Hackathons will take place on May 10-12th, 2019 in Malaga, Spain.

Since 2015, four editions of the competition have been organised. For more information, click on 2018 Hackathons2017 Hackathon and 2016 Hackathon.

The 2019 Carrefour & Google Challenge

How can Carrefour and Google take clustered non personal data from both companies to deliver new insights on customer digital interest for product promotion, with the goal of reducing physical catalogues distribution all while driving traffic to Carrefour stores and e-commerce site?

With a continuous effort to reduce the distribution of their physical catalogues and to increase digitalisation of their marketing activities, Carrefour and Google are sponsoring a Marketing Science competition (Hackathon) organised by I-COM to unlock new insights on customer interest for digital product promotion.

The Mission

Through the Data Science Hackathons, I-COM is offering brands a unique opportunity to unlock new and creative approaches to crack business problems using Data Science while accelerating development time, reducing risk at a fraction of the cost compared to traditional internal approaches and getting fresh perspectives and insights to solving business challenges. We attract very diverse groups of teams that come together to be challenged, taking their range of skills and expertise and applying it to the business.



NOTE: ABC has once again been engaged to independently cross-check and verify the results of each round of judging of the 5th edition of the I-COM Data Science Hackathons. Starting with the 3rd edition of the competition for Porto 2017, I-COM proudly added this additional control measure, to audit all the steps of the judging process in each round, providing transparency and accuracy to the final results.

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