I-COM Data Science Hackathons 2019 Programme

Round 1 | Orientation & Hacking
Hackathons Venue:
Monasterio - Pasaje de los Almendtales 2-4 (Camino de los Almendrales)
Day 1 Friday, May 10th
10:00 - 21:00 Arrival and Accommodation Check-in
10:00 - 21:00 DSH Registration
17:00 - 18:30 Welcome and Orientation
17:00 - 17:05 Welcome:
Andreas Cohen - Chairman & Founder, I-COM Global, Switzerland
17:05 - 17:10 Sponsor Address:
Brian D'Alessandro - Head of Data Science, SparkBeyond, USA
17:10 Carrefour - Google Hackathon

Emmanuel Malkor - Data Steward Manager, Carrefour, France
Baptiste Tougeron - Ad Effectiveness Specialist, Southern Europe, Market Insights EMEA, Google, France
17:10 - 17:15 Sponsor Address:
Sotir Hristev - Head of Data Science, Exactag, Germany
17:15 Procter & Gamble Hackathon

Kanishka Das - Global e-Business Research Leader, Procter & Gamble, USA
Silvia Cerolini - Senior Manager, Consumer and Market Knowledge, Global eBusiness, Procter & Gamble, UK
17:15 - 17:20 Sponsor Address:
Radoslaw Kita - Team Manager (AI & Research), Adform, Netherlands
17:20 Warner Bros. Hackathon

Keith Camoosa - SVP, Data Intelligence, Warner Bros., USA
Adam Husein - Executive Director, Analytics, Data Science & Research, Warner Bros, USA
17:20 - 17:25 Sponsor Address:
Tom de Bruyne - Founder, SUE Amsterdam & Behavioural Design Academy, Netherlands
18:30 - 19:30 Venue Tour
19:30 - 22:00 Data Science Hackathons Cocktail and Welcome Dinner
Day 2 Saturday, May 11th
07:00 - 08:00 Breakfast
08:00 - 10:00 Welcome and Briefing by I-COM Chairman, Andreas Cohen, Challenge Leads and Sponsors
10:00 START OF HACKING | Duration 24h
10:00 - 10:30 New Mothers Focus Group
10:30 - 13:00 Data Science Hacking
13:00 - 14:00 Lunch
14:00 - 20:00 Data Science Hacking
20:00 - 21:00 Dinner
21:00 - ... Data Science Hacking
Day 3 Sunday, May 12th
10:00 END OF HACKING
10:00 - 11:00 Teams Submit their USBs and First Round Results
09:00 - 12:00 Breakfast / Brunch
11:30 - 12:30 Meeting of First Round Jurors
12:00 - 13:00 Break
13:00 Bus Departure from the Monastery: Teams going to the Hackathons Presentation venue, Gran Hotel Miramar
14:00 - 15:17 Data Science Hackathons Presentations | Session 1
Carrefour / Google Challenge
  • ESADE (Code Saga)
  • Analytic Partners (Hackvengers)
  • IMT Atlantique (Fallaga)
  • Stuttgart Media University (DataDealers)
  • ETH Zürich (Dotalor)
  • Central European University (ThreeSigma)

  • Warner Bros. Challenge
  • Kantar
  • Zeotap India
  • Central European University (Super-wise Learning)
  • MEF (MEF team)
  • Rapp & Credera (RCA)
  • ENS Paris-Saclay (MVA-MASH)

  • P&G Challenge
  • DBI (Havas Media Group - DBi)
  • Wunderman Thompson Data (Team Hair)
  • Artefact
  • RAPP II (RCB)
  • Total Media
  • 15:17 - 15:47 Break
    15:47 - 17:10 Data Science Hackathons Presentations | Session 2
    Carrefour / Google Challenge
  • Dynata (Dynata)
  • Essence (Essence Curiosity)
  • Mindshare (Mindshare Synapse)
  • Integral Ad Science (SamurAI)
  • Essence (Fewer, Better Ads)
  • Universidad Carlos III de Madrid (aDvance)
  • Publicis Sapient (Publicis Sapient France)

  • Warner Bros. Challenge
  • CentraleSupélec (CentraleSupelec)
  • Universidad Carlos III de Madrid (UC3Miners)
  • ESADE (#thisisMIBA)
  • MIQ Digital India (Team MiQ)
  • IBM US (Obsidian)
  • Lomonosov Moscow State University (Fountainhead)
  • 17:10 - 19:30 Break
    19:30 - 22:30 Optional Pre-Summit Dinner where Hackathon Finalists will be announced
    Round 2 | Finalists Presentations & Winners Announcement
    Day 4 Monday, May 13th
    07:30 - 10:00 Breakfast
    09:00 - 10:00 Meeting of the Marketing Mentors & Challenge Leads
    10:00 - 11:30 Finalists Meet their Marketing Mentors
    11:30 - 12:00 Break
    12:00 - 14:00
    Talent Fair | Access ONLY for:
  • All University Teams
  • All Team Captains
  • I-COM Members
  • 14:00 - 19:00 Finalists work on their Presentations
    18:00 - 19:00 Meeting of Second Round Jurors
    19:00 - 20:00 Finalist Presentations Check-up by Marketing Mentors
    20:00 - 21:00 Finalist Presentations Check-up by Challenge Leads
    23:00 - 00:00 Finalists submit their final Presentations
    Day 5 Tuesday, May 14th
    07:30 - 08:30 Breakfast
    9:00 - 9:05 Welcome:
    Brian D'Alessandro - Head of Data Science, SparkBeyond, USA
    9:05 - 9:10
    Data Science Hackathon I - Carrefour / Google

    Sponsor Address:
    Baptiste Tougeron - Ad Effectiveness Specialist, Southern Europe, Market Insights EMEA, Google, France
    9:10 - 9:45
    I-COM Data Science Hackathon I - Carrefour / Google
    Finalist Presentations

    Analytic Partners (Hackvengers)
    Dynata (Dynata)
    Integral Ad Science (SamurAI)
    UC3M (Carlos III-aDvance)
    9:45 - 9:50 Sponsor Address:

    Kanishka Das - Global e-Business Research Leader, Procter & Gamble, USA
    9:50 Finalist Presentations

    Artefact (Artefact)
    Havas Media Group - DBi (Havas Media Group - DBi)
    RAPP (RCB)
    10:20 Sponsor Address:

    Adam Husein - Executive Director, Analytics, Data Science & Research, Warner Bros, USA
    Keith Camoosa - SVP, Data Intelligence, Warner Bros., USA
    Patricia Chapin-Bayley - VP, Media & Entertainment, Toluna Corporate, USA
    10:25 Finalist Presentations

    Central European University (Super-wise Learning)
    Centrale Supélec (Centrale Supélec)
    MiQ Digital India (Team MiQ)
    RAPP & Credera (RCA)
    11:15 Coffee Break
    19:00 Networking and Pictures before the Gala Awards Dinner
    19:00 - 23:30 Gala Awards Cocktail & Dinner | Award Winners Announcement
    Dress Code: Black Tie Preferred. Jacket Required