I-COM Data Science Hackathons 2019
The 2019 Warner Bros. Challenge
In an age of digital transformation, consumer content consumption behaviours are changing. Customers are consuming more of their media via digital sources, which enables a better understanding of consumption behaviour, and empowers content producers to create the right content and make it available in the right places for consumers. This challenge will focus on predicting entertainment consumption behaviours and patterns, focusing specifically on the differences between customers, where they choose to consume their content, and what type of content they choose to consume.
About Warner Bros. Entertainment Inc.
Warner Bros. Entertainment Inc. is a fully integrated, broad-based entertainment company and a global leader in the creation, production, distribution, licensing and marketing of all forms of entertainment and their related businesses. A WarnerMedia company, the fully integrated, broad-based Studio is home to one of the most successful collections of brands in the world and stands at the forefront of every aspect of the entertainment industry, from feature film,television and home entertainment production and worldwide distribution to DVD and Blu-ray, digital distribution, animation, comic books, videogames, product and brand licensing, and broadcasting. The company’s vast library, one of the most prestigious and valuable in the world, consists of more than 100,000 hours of programming, 8,600 feature films and 5,000 television programs comprised of tens of thousands of individual episodes.
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