A paragraph providing the background of the company and its founding.
1-2 paragraphs of the company's vision and raison d’être.
Description of the market the company is serving and of the problem you are solving.
How do you intend to penetrate that market?
The question calls for a brief overview of your business plan.
Bios (max 2 paragraphs each) of the key executives.
One page description of the following:
a. Describe the market challenge - customer problem.
b. Define the market segmentation - Competition, Available Products, Customers.
c. SWOT Analysis
d. Define the strategy to achieve the plan (i.e. the 5 P’s).
The goal here is to give the judges an understanding of how well management knows the business and market in terms of what it will take to implement your plan, what hurdles you anticipate, and how you will achieve your objectives.
For example: 'One of our key objectives is to achieve x% penetration of the agency segment of the market.'
You need to explain the operational model that will get you there which could include plans for sales, pricing, distribution, partnerships, whatever your plan is to achieve the goal.
The technical overview may consist of the following items and be no more than 2 PPT slides:
a) High-level overview of technology, incl. key differentiators - 2 paragraphs
b) Logical architecture diagram
c) Data Flow Diagram
2 paragraphs providing a detailed example of how revenue is generated.
The business model typically describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts.
A business model is used for a broad range of informal and formal descriptions and is used to represent core aspects of a business, including purpose, business process, target customers, offerings, strategies, infrastructure, organizational structures, trading practices, along with operational processes and policies.
The business model can also be illustrated via a case study.
(The client can be anonymous) Maximum 1 page on an actual example of the implementation of your business model.