I-COM Data Startup Challenge 2019


The 7th edition of the I-COM Data Startup Challenge showcased top Startups from around the world who leverage value from Marketing Data & Measurement as the central selling point of their product or services. 

Success in a Data world means aligning a “dream team” and Ecosystem of companies that enable competitive advantage for their clients by leveraging value from Data. Never before has there been such a curiosity and need for large enterprises to understand and invest in the latest approaches and technologies that are on the horizon.

Award Winners 2019

◆ Overall Winner & Programmatic Category Winner - ID5, UK

◆ General Category Winner - QualSights, USA

◆ Attribution Category Winner - Beatgrid Media, Netherlands

Official Selection 2019

Our distinguished Board & Jury members selected the Official Selection finalists for the 7th edition of the I-COM Data Startup Challenge. The Official Selection was showcased with all finalists presenting on May 13th, during the I-COM Global Summit in Malaga.

For the 2019 Data Startup Challenge:

  • The Top 20 Startups will have an opportunity to attend the 4-day I-COM Global Summit (including the iconic Gala Dinner) as part of the Official Selection at a discounted Summit access fee.

  • The Finalist Startups will qualify to participate in the final round of judging and present to the Global Summit attendees. 

  • The Finalist Startups have the opportunity to be mentored by leading executives with valuable experience including strategy, technology, marketing and business development.


Who Can Enter?

The I-COM Data Startup Challenge is specifically aimed at Startups who leverage value from Marketing Data & Measurement as the central selling point of their product or services, pertaining to Digital Marketing. I-COM defines a Startup company as follows:

◆ Product is live in the market, at least having one client = 1 case study
◆ The company is less than 4 years old
◆ Annual revenue is less than US$ 2.5 million

Why Enter?

Official Selection presentations 2019

  • To gain global exposure to key decision makers in the marketing industry;

  • To connect with key clients who could potentially invest in your product / service and help propel your company to the next level of development;

  • To meet with seasoned executives for a mentoring session where you can receive advice on your most pressing business challenges and establish connections with large enterprises;

  • To present your work in front of our distinguished Jury members;

  • To be center stage as winners of the I-COM Data Startup Challenge;

  • To leverage press coverage of your company, product and service during the I-COM Global Summit;

  • To use the industry recognized branding “I-COM Award Winner” across your internal and external communications;

  • To enhance both personal and business reputations.

Big brands and notable companies that were represented by top senior and C-level executives at the I-COM Global Summit 2018 in San Sebastian, Spain, include:


◆ Mobile
◆ Programmatic
◆ Social Media
◆ Video

◆ Overall Winner
◆ General
◆ Artificial Intelligence
◆ Attribution
◆ Content Marketing

Entry Categories

Note: Each Startup can enter only in 1 category and once per competition.

◆ General

The General category covers any Startup that leverages value from Data as a central selling point of its product or service.

◆ Artificial Intelligence

Artificial Intelligence is regarded as a computerized system that exhibits behavior that is commonly thought of as requiring intelligence. AI problems and solutions fall in one of the following categories:
a. Systems that think like humans (e.g., cognitive architectures and neural networks);
b. Systems that act like humans (e.g., pass the Turing test via natural language processing; knowledge representation, automated reasoning, and learning),
c. Systems that think rationally (e.g., logic solvers, inference, and optimization); and
d. Systems that act rationally (e.g., intelligent software agents and embodied robots that achieve goals via perception, planning, reasoning, learning, communicating, decision-making, and acting).

◆ Attribution

Rewarding work that measures the incremental value of marketing channels, strategies and tactics against business outcomes. Attribution should directly drive optimisation of marketing to improve business outcomes.

◆ Content Marketing

Rewarding work that involves a strategic and tactical marketing approach focused on creating and distributing information to the buyer that is valuable, relevant and helpful for a target audience using a combination of owned media (e.g. blogs, microsites, social media conversations, print and digital publications, etc.), paid media and earned media.


Rewarding work that is leveraging known customer data to better drive and measure marketing results across all channels.

◆ Mobile

Rewarding work involving data stemming from mobile devices. The data does not need to be exclusively mobile and can be cross-channel in nature.

◆ Programmatic

Rewarding work that includes the products and activities in Media Planning & Audience Targeting Innovation. Examples include: the marketing cloud, the RTB protocol, addressable audiences, marketing automation and measurement.

◆ Social Media

Rewarding work that falls within a broad definition of social media, beyond paid advertising in social platforms. This includes topics of social-driven commerce, user comments or conversations, user-generated content, forums and message boards, crowdsourcing/crowdfunding, social publishing, and social media listening.

◆ Video

Rewarding work that shows a creative use of data, measuring how viewers are watching video content across devices. Television accounts for 40% of ad spend globally and is in a period of rapid change, viewing is fragmenting across channels and devices with audience measurement struggling to keep up.

Qualifying entries must include data stemming from audiovisual content that was at some point broadcasted as part of its distribution, either as programming or advertising.

Should you need more information, please submit the form below.
Name *
Are you interested in finding out about membership?
How did you hear about us? *
Newsletter Sign Up
I-COM Global will use the information that you provide to be in touch with you and provide news, updates and offers. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at moreinfo@i-com.org. We will treat your information with respect.

Innovation Partners