I-COM Digital Measurement Industry Bodies (D-MIB) Steering Committee
The D-MIB (Digital Measurement Industry Bodies) Steering Committee comprises of leaders of national digital audience measurement organizations like JICs (Joint Industry Committees), MOCs (Media Owned Companies), ABCs (Audit Bureaus of Circulation), IABs and tripartite initiatives.
Members discuss latest challenges and share best practices to collectively improve how audiences are measured for the purpose of supporting display advertising. The Committee organises the annual D-MIB Private Roundtable at the I-COM Global Summit - a unique gathering in terms of breadth of organisation type and geographic coverage in the Digital space, and an invitation-only event.
If you would like to receive more information about this working group, please contact us.