Kanishka Das - Global eBusiness (Digital Brand Building & eCommerce) Analytics & Insights Leader, Procter & Gamble, USA
Honestly, we were blown away. These people worked 24 hours and they’ve created solutions which, sometimes, we would take us months to come up with.
Baptiste Tougeron - Ad Effectiveness Specialist, Southern Europe, Market Insights EMEA, Google, France
Within the 24 hours of the Hackathon, we really had very good insights.
Adam Husein - VP, Data Science & Advanced Analytics, Warner Bros, USA
We got some actionable insights that we can take back and really start to critically look at our business. We’ve also identified some decisions that we have, internally, already moved towards.
Brian D'Alessandro - Head of Data Science, SparkBeyond, USA
To me it is exciting to see how quickly these teams can come together and take what is admittedly some messy data across different data sets, pull it together and then bring something that is actually relatable to all the none data scientists in the room.
Kjersten Moody – Chief Data and Analytics Officer, State Farm, USA
Events like the I-COM Data Science Hackathon are very important and will become increasingly important for marketers as we start to really understand how to embrace the power of the crowd…
…very impressed with the creativity in the data science, how inspirational the business ideas were coming out…the courage of the teams to come in relatively cold for 24 hours to effectively invent a new platform that has almost immediate business relevance is starting to inspire ideas for what can come next…
Neema Mashayekhi - Data Scientist, Global Insights and Analytics in GMC, Intel, USA
Last year we participated in the hackathon and we really enjoyed it, so we decided to come back a second time and see if we can give a new challenge. I really enjoyed meeting people from different industries that all have similar interest. What I really love about the Hackathon is that in 24 hours the teams can solve problems or answer a big question, that can take weeks or months for our team.
Coming from an academic background it was a great challenge for me to see how useful those theories that we have learnt in university are. As while as you are not able to use your knowledge in real life problems it is virtually useless; this Hackathon was a good opportunity for me to learn how to do that.
Ute Lauer - Head of Marketing Steering, Intelligence & Processes, Lufthansa, Germany
Data is becoming more and more relevant in the marketing concept and the hackathon gives us possibility to work with young teams from different companies, countries and universities. They use new data science approaches and methodologies, from which we can learn. Also, the cooperation with data providers helps us to test new data sets in order to get relevant findings for our marketing decisions.
Jared Rodecker - VP, Advanced Analytic Solutions, RAPP, USA
RAPP has participated in the Hackathons each of the last 2 years and have found it to be a rewarding experience for our organization each time. We have access to clients and data we wouldn’t normally have access to and the intensive 24 hour time provides an excellent training ground for unexpected client requests and opportunities which flow into our business. And by competing against other leading professionals in our space we always ending up learning new techniques that we can bring back to provide value to our existing clients. We intend to continue to send new team members each year so that RAPP can continue to benefit from this unique competition.
Ruben Cuevas - Assistant Professor, Telematic Engineering Department, UC3M, Spain
The I-COM Data Science Hackathon was a great experience. It brings the best data scientists from Digital Marketing together. As data scientists you can test yourself in a highly competitive (yet friendly) environment. As a company you can evaluate where your data science team stands. So, I’d say it is a MUST-TO-BE place for the best companies and data scientists.
Emily Chen - Director of Marketing Science and Analytics, Intel, USA
Intel had a great experience in sponsoring a challenge in the I-COM Data Science Hackathon, so we decided to come back. This is a great channel for us to bring new ideas and new thinking to the company.
Per Jensen - Senior Analyst, MediaCom, Denmark
I-COM Data Science Hackathon is a great way to meet inspiring people who share the same passion for data. I saw a great potential and several opportunities how to use data in a better way in order to generate more value for our clients.
Armel Bursaux - Global Director of Operations for Analytics & Insight, Publicis Media, France
I had a tremendous time attending the jury during Data Science Hackathon in San Sebastian. We focused not only on challenge & numbers, but also on marketing and business relevancy! We saw different people, sectors and data culture which made it so interesting to follow.
Yasaman Hadjibashi - Managing Director, Head of Data, Citi Global Consumer Bank, USA
The Hackathons are my personal favourite of the whole I-COM Summit as it allows everyone including the actual participants to the judges to the wider audience be part of a very progressive and creative problem-solving experience. It surfaces the great energy and the curious as well as diverse spirit, which overarch the entire Summit.
Kajal Mukhopadhyay - Ph.D., Managing Partner, GroupM Analytics, USA
The I-COM Data Science Hackathon event is a worldwide platform to nurture, mentor, recruit, retain and promote young talents in our industry. Xaxis participated with a global team of young millennials (selected via an internal competition) from Singapore, Germany, and the US headed by a seasoned mentor. As a leader, organizing and representing the team towards winning the Hackathon was a great personal experience. The event helps position Xaxis as one of the best organizations for fostering young talents.
Rick van Yperen - Senior Manager, Global Analytics & Digital Insights Refreshments, Unilever, UK
Being in the jury of the Data Science Hackathon opened my eyes on what a group of data scientists can achieve within 24 hours. Not only did they manage to deliver an answer on the business questions in full, but their creativity resulted in unexpected and great solutions.
Ioana Badea - Director, Strategic Pathfinding, Facebook, USA
We looked at the I-COM Data Science Hackathon as a pilot for us [at Intel] - to create a marketing impair model for Intel, so we could understand what we are getting from our marketing investments. As a result we got some insights we could apply: one of them was that there is no single solution - you need to be creative and figure out what works best for your business. Since teams were coming from different countries and backgrounds, we learnt about different perspectives and importance of flexibility. I would warmly recommend I-COM Data Science Hackathon to other companies, as it is the only Hackathon I know that takes marketing problems and try to solve them in real time and can have an impact on your business.
Sotir Hristev - Head of Data Science, Exactag, Germany
For me the I-COM Data Science Hackathon is one of rare occasions where data scientists get to experiment with data sources, interesting pieces of information. It has a great atmosphere with unique spirit. It’s a great opportunity for hackathon sponsors, as they get so many data science brains in one spot.
Krassimir Kostov - Manager, Cognizant Analytics, Japan
As a Jury member, what impressed me the most about the first ever I-COM Data Science Hackathon held in San Sebastian, was the ability of the teams to throw in Data and Marketing ingredients and, in just 24 hours, come up with the magic formula. The solutions definitely exceeded my expectations. Kudos to Andreas and Team for an excellent event, and cheers for even a more spectacular one in Madrid 2016!
Nancy Smith - CEO, Analytic Partners, USA
The I-COM Data Science Hackathon enabled the Analytic Partners team to successfully demonstrate the value of the balance of talent and technology and the importance of passion and commitment for turning data into expertise. Our achievement of winning the Hackathon and taking home the Smart Data Agency of the Year prize has truly opened doors for the company.
Mikko Kotila - Principal, botlab.io, Finland
The most fun I’ve had in a marketing event, and I was not even one of the competitors. I look forward to the next year very much.