I-COM Global Summit
Preliminary Programme

Theme: ‘Race to the Direct Customer Relationship’

10th Edition | Malaga, May 13-16th, 2019

The Summit Programme details the I-COM Global Summit – including Speakers Schedule, Roundtables, Networking Events, Dinners and Social Activities.

    ◆  Pre-Summit Programme: May 10-13th
    ◆  I-COM Global Summit: May 13-16th
    ◆  Post-Summit Days: May 17-19th

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SUMMIT PARTNERS

* The I-COM Global Summit programme is subject to change. Any changes to the programme will be reflected within 3 working days.

Pre-Summit Programme: I-COM Data Science Hackathons | Malaga
The I-COM Pre-Summit weekend (May 10-12th) consists of:
I-COM Global Summit Preliminary Programme 2019 | Malaga
Day 1 Monday, May 13th
9:00 - 13:30 D-MIB Private Roundtable (Digital Measurement Industry Bodies)
START OF THE SUMMIT OFFICIAL PROGRAMME
Summit Venue : Gran Hotel Miramar
11:00 - 18:00 Registration
13:30 - 14:00 Welcome Coffee & Networking
14:00 - 16:00 I-COM Open Roundtables
16:00 - 16:30 Coffee Break
16:30 - 18:30 I-COM Data Startup Challenge
Finalist Presentations
18:30 - 20:00 Welcome Cocktail Reception
20:00 Private Dinners
Day 2 Tuesday, May 14th
Summit Venue : Gran Hotel Miramar
9:00 - 9:05 Patronage Welcome: Andreas Cohen - Chairman & Founder, I-COM Global
9:05 - 10:55 Official Selection (Finalists) Present their Entries
10:55 - 11:25 Coffee Break
11:25 - 13:20 Official Selection (Finalists) Present their Entries
13:20 - 14:20 Lunch
14:20 - 15:50 Finalist Presentations
15:50 - 16:20 Coffee Break
16:20 - 17:40 Finalist Presentations
17:40 - 19:00 Break - To Get Ready for the Gala Awards Dinner
19:00
Gala Awards Cocktail
19:00 - 23:30
Gala Awards Dinner
Dress Code: Black Tie Preferred

We are delighted to announce that our Gala Dinner chef is:
Worlds50Best ‘Chef of the Sea’ Angel Leon
With close ties to Andalusia, Angel studied at the Taberna del Alabardero Cooking School in Seville and worked in restaurants such as Casa Irene (Arties, Catalonia), El Faro del Puerto (El Puerto de Santa María, Andalusia), Chapeau Femme (Bordeaux), the Sheraton hotels in Buenos Aires and Miami, and La Casa del Templein Toledo, where he studied Sephardic cooking. In 2005, he achieved one of his dreams when he opened his own flagship restaurant Aponiente, in El Puerto de Santa María (Andalusia). Listed in the Worlds50Best Restaurants Aponiente offers diners an exciting, immersive marine experience, from the location to the food and décor. In 2017, Aponiente earned its third Michelin star, making it Andalucia's first ever three Michelin starred restaurant.
Considered one of Spain's most innovative chefs, Leon specialises in experimental seafood dishes, using high-tech techniques. Leon is also Gastronomic Director of one-Michelin-starred restaurant Alevante in Hotel Melia Sancti Petri, a luxury beach resort in Chiclana de la Frontera.

Awards
  • 2015 Andalusian Gastronomy Academy Award
  • 2014 Best Cook at Film & Cook Festival
  • 2014 Medalla de Oro (Andalusia Government)
  • 2012 Best Chef Spanish National Gastronomy Awards (Spanish Royal Gastronomy Academy)
  • 2011 Chef de L’Avenir (Académie Internationale de la Gastronomie)
Day 3 Wednesday, May 15th
Summit Venue : Gran Hotel Miramar
9:00 - 10:00 Networking Breakfast
10:00 - 10:10 Opening Remarks: Andreas Cohen, Chairman & Founder, I-COM Global
10:10 - 13:20
*Coffee Break 11:30 - 12:00
  • Application of Data Science in a Real World
  • Behavioural Science & Data Science
  • Data & eCommerce
  • Data Driven Business Transformation
  • Impact of GDPR
  • Measurement & Data Attribution in the World of Walled Gardens
  • Personalisation
13:20 - 13:40 Group Picture
13:40 - 14:50 Lunch
14:50 - 18:00
*Coffee Break 16:00 - 16:30
  • Building Direct Customer Relationships
  • Combining Primary (psychographics) and First Party Data (behaviour) to Tell a Richer Human Narrative
  • Data Quality, Data Integrity, Data Validation, Data Correction
  • Data Ethics
  • Defining the Consumer Journey
  • Identity Solutions meets CDPs
  • New Routes for Consumer Engagement
  • Using Data in Creative Development
18:00 - 19:00 Break
19:00
Tapas Bar Tour Departure
Dress Code: Smart Casual
23:00
Cuban Cigar Bar & Nightcap
Day 4 Thursday, May 16th
Summit Venue : Gran Hotel Miramar
9:00 - 10:00 Networking Breakfast
10:00 - 13:10
*Coffee Break 11:20 - 11:50
I-COM Global Summit Conference - Ecosystem & Channels
  • Cross Media and Device Measurement
  • Driving Quality in Programmatic (Transparency, Viewability, Ad Blocking, Audience Targeting, NHT, Fraud, Brand Safety)
  • Leveraging and Measuring Mobile & Location Based Marketing
  • Leveraging Quality Big Data for Effective Targeting & Data Activation
  • Measuring Cross Channel ROI - Using Attribution, MMM and Unified Methods
  • Measuring Incrementality
  • Multi-Screen Video Audience Measurement & Metrics
  • Rethinking TV - Challenges and Opportunities for Targeting, Creative and Measurement
13:10 - 14:20 Lunch
14:20 - 17:30
*Coffee Break 15:40 - 16:10
  • AI Bias in Marketing
  • Data & Technology in Digital Transformation
  • How Voice Affects Search Marketing/eCommerce
  • IOT and Smart Cities
  • Leveraging AI in the Creative Process
  • New Technologies in Measurement Innovation
  • The Role of Blockchain in the World of Marketing
  • What Innovative Approaches for Creating Value from Big Data will Emerge in the Next 3 Years
17:30 Closing
END OF THE SUMMIT OFFICIAL PROGRAMME