I-COM Global Summit
Programme

Theme: ‘Race to the Direct Customer Relationship’

10th Edition | Malaga, May 13-16th, 2019

Please find below the Global Summit Programme. Kindly note that the programme is subject to change. Any changes will be reflected within 3 working days.

    ◆  Pre-Summit Programme: May 10-13th
    ◆  I-COM Global Summit: May 13-16th
    ◆  Post-Summit Days: May 17-19th


Pre-Summit Programme: I-COM Data Science Hackathons | Malaga
The I-COM Pre-Summit weekend (May 10-12th) consists of:
I-COM Global Summit Programme 2019 | Malaga
Day 1 Monday, May 13th
9:00 - 14:30 D-MIB Private Roundtable (Digital Measurement Industry Bodies)
START OF THE SUMMIT OFFICIAL PROGRAMME
Summit Venue: Gran Hotel Miramar
10:00 - 18:00 Registration
13:30 - 14:00 Welcome Coffee & Networking
14:00 - 16:00 I-COM Open Roundtables
16:00 Coffee Break
16:30 Patronage Welcome: Andreas Cohen - Chairman & Founder, I-COM Global
16:35
Keynote: How Artificial Intelligence is Disrupting the Restaurant Industry

Benjamin Calleja - CEO, Livit, Sweden
17:00 - 18:40 I-COM Data Startup Challenge
Finalist Presentations
18:40 - 20:00 Welcome Cocktail Reception
20:00 Private Dinners
Day 2 Tuesday, May 14th
Summit Venue: Gran Hotel Miramar
9:00 Welcome:
Brian D'Alessandro - Head of Data Science, SparkBeyond, USA
9:05
Data Science Hackathon I - Carrefour / Google

Sponsor Address:
Baptiste Tougeron - Ad Effectiveness Specialist, Southern Europe, Market Insights EMEA, Google, France
9:10
I-COM Data Science Hackathon I - Carrefour / Google
Finalist Presentations

Analytic Partners (Hackvengers)
Dynata (Dynata)
Integral Ad Science (SamurAI)
UC3M (Carlos III-aDvance)
9:45
Sponsor Address:
Kanishka Das - Global e-Business Research Leader, Procter & Gamble, USA
9:50 Finalist Presentations

Artefact (Artefact)
Havas Media Group - DBi (Havas Media Group - DBi)
RAPP (RCB)
10:20
Sponsor Address:
Adam Husein - Executive Director, Analytics, Data Science & Research, Warner Bros, USA
Keith Camoosa - SVP, Data Intelligence, Warner Bros., USA
Patricia Chapin-Bayley - VP, Media & Entertainment, Toluna Corporate, USA
10:25 Finalist Presentations

Central European University (Super-wise Learning)
Centrale Supélec (Centrale Supélec)
MiQ Digital India (Team MiQ)
RAPP & Credera (RCA)
11:05 Coffee Break
11:35 Official Selection - Finalists Present their Entries

Emcee:
Bruce Hoang - Digital and Data Communication Director, Orange, France

  • Choueiri Group (UAE) - Youmna Borghol - Chief Data Officer, Choueiri Group, UAE and Karsten Jankowski - General Manager Marketing and PR, Infiniti Middle East, UAE
  • Flashtalking & OMD and McDonald's (Australia) - Peter Falcone - Director of Analytics, Flashtalking, UK
  • Kantar Analytics & P&G (UK) - Cynthia Vega - Global Product & Marketing Lead Ai, Kantar Insights, UK and Silvia Cerolini - Senior Manager, Consumer and Market Knowledge, Global eBusiness, Procter & Gamble, UK
  • Lotame & PHD/Annalect and GSK (Australia) - Adam Krass - Head of Technology, Annalect, Australia
  • Mindshare India and Godrej Consumer Products (India) - Ikechi Okoronkwo - Managing Director, Marketing Sciences, Mindshare, USA
  • Wunderman Thompson & WPP and Playon (USA) - Marc Sanford - Senior Vice President Analytics, Wunderman Thompson Data, USA
  • Artefact (France) - Frederic Joseph - Chief Activation Officer, Artefact, France & Guillaume Leger - Consulting Manager, Artefact, France
  • Marketscience-Truesight and Intel (USA) - Emily Chen - Director of Marketing Science & Analytics, Intel and Dr. Peter Cain - CEO/Founder of Marketscience Consulting, UK
13:00
Keynote: Turning Data Into Intelligence

Om Marwah - Former Global Head of Behavioural Science, Walmart, USA
Tom Hogan - Co-Founder, Behavioral Science & Marketing Summit, USA
13:15 Lunch
14:05 Official Selection - Finalists Present their Entries

Emcee:
Ute Lauer - Head of Marketing Steering, Intelligence & Processes, Lufthansa, Germany

  • RAPP and Toyota Motors of America (USA) - Michael Minami - VP, Advanced Analytic Solutions, RAPP, USA
  • Mindshare China and Yum! China (China) - Yi Liu - Partner, Mindshare, China
  • Mindshare and Foxtel (Australia) - Simon Wallace - Director of Data Strategy, Mindshare Worldwide, UK
  • Analytic Partners (USA) - Katie deGorter - Associate Vice President, Analytic Partners, USA & Brandon Rude - Senior Consultant, Analytic Partners, USA
  • LiveRamp (USA) - Joe Hsy - Head of Data Science and New Business Engineering, LiveRamp, USA
  • Broadcast Audience Research Council - BARC (India) - Ms. Pekham Basu - Vice President Strategy, BARC, India
15:05
New Routes for Consumer Engagement

Andy Brown - CEO, Kantar, UK
15:15
Keynote: Getting Predictive - Leveraging Social Intelligence for Trends Prediction

Elaine Rodrigo - Chief Strategy & Insights Officer, Danone, France
15:30 Coffee Break
16:00 Official Selection - Finalists Present their Entries

  • Mindshare India and Hindustan Unilever (India) - Rituparna Dasgupta - Principal Partner Strategy, Mindshare, India
  • Mindshare India and PepsiCo (India) - Rituparna Dasgupta - Principal Partner Strategy, Mindshare, India
  • Emodo (USA) - Maria Domoslawska - VP Insights, Ericsson Emodo, USA and Sivan Bershan - Head of Data Science, Ericsson Emodo, USA
  • Essence & GroupM and Google (Singapore) - Prateek Rai - Associate Analytics Director, Essence, Singapore
  • Converseon and UBER (USA) - Rob Key - Founder & CEO, Converseon, USA
17:00 Break - To Get Ready for the Gala Awards Dinner
Gala Awards Venue:
Museo Automovilistico (Automobile Museum)
18:30
20:00 - 23:30
Gala Awards Dinner
Dress Code: Black Tie Preferred. Jacket Required.
We are delighted to announce our Gala Dinner Chef
Worlds50Best & 3 Michelin Star ‘Chef of the Sea’ - Angel Leon

Ángel León is one of the most influential chefs of our era, specialising in experimental seafood dishes, alongside an exciting, immersive marine experience. In 2017, his ground breaking restaurant Aponiente earned its third Michelin star, making it Andalucia's first ever three Michelin starred restaurant. He has received wide recognition and awards including the Premio Nacional de Gastronomía, Prix au Chef de L'Avenir and 25th position in the Top 100 Best European Restaurants by OAD (Opinionated About Dining).

Day 3 Wednesday, May 15th
Summit Venue : Gran Hotel Miramar
8:00 - 9:30
I-COM Women in Data Leadership Breakfast & Panel Discussion
*registration required

Andy Brown - CEO, Kantar, UK
Laura Chaibi - Digital Insights and Strategy Advisor, LauraChaibi.com, UAE
Lisa Donohue - CEO, Publicis Spine, USA
Nancy Smith - President and CEO, Analytic Partners, USA
Sabrina Menasria - Head of Business Intelligence & Master Data Governance, Chanel, France
Sable Mi - SVP, Head of Research & Insights, NinthDecimal, USA

Moderation:
Gayle Fuguitt - Chief of Customer Insight and Innovation, Foursquare, USA
8:30 Networking Breakfast
9:30 Opening Remarks:
Andreas Cohen - Chairman & Founder, I-COM Global
9:40
Application of Data Science in a Real World

Adam Rodgers - Partner & Managing Director, North America, Ekimetrics, USA
Agata Sobczak - Global Insights Manager, Nestle, Switzerland
Jared Rodecker - Director, Advanced Analytic Solutions, RAPP, USA
Kevin O’Farrell - Director, Analytic Partners, Ireland

Moderation:
Massimiliano Marinucci - IT Advanced Analytics Director, Coca-Cola, Spain
10:15
Behavioural Science & Data Science

Tom de Bruyne - Founder, SUE Amsterdam & Behavioural Design Academy, Netherlands

Moderation:
Om Marwah - Former Global Head of Behavioural Science, Walmart, USA
10:40
Data Driven Business Transformation

David Bush - Director of Marketing Analytics, IBM, USA
Karen Feldman - Vice President, Market Development and Insights, IBM, USA
Lisa Donohue - CEO, Publicis Spine, New York USA

Moderation:
Nancy Smith - President and CEO, Analytic Partners, USA
11:10
11:40
Balancing the Role of the Agency and In-house Teams

Blake Cahill - SVP of Global Digital Marketing & Media, Royal Philips, Netherlands
Bruce Hoang - Digital and Data Communication Director, Orange, France

Moderation:
Steve Simpson - Chief Client Strategy & Revenue Officer, Publicis Spine, UK
12:00
Personalisation

Chris Cable - Director - Data, Analytics and Strategic Planning, Diageo, USA
Katarzyna Ludka - AI Director, Ringier Axel Springer Polska, Poland

Moderation:
Hossein Houssaini - Founder, Ho/Pe Advisory Ltd., UK
12:25
Measurement & Data Attribution in the World of Walled Gardens

Alec Berntson - Senior Product Manager, Google, USA
Daniel Slotwiner - Director, Advertising Research, Facebook, USA

Moderation:
George Ivie - CEO, MRC, USA
12:55 Group Picture
13:10 Lunch
14:10
Building Direct Customer Relationships

Keynote: Blake Cahill - SVP of Global Digital Marketing & Media, Royal Philips, Netherlands
Charles Navarro - Director, Consumer Intelligence, Warner Bros, USA
Gary Laben - CEO, Dynata, USA
Deepa Iyer - Sr. Manager, Customer Insights/Predictive Analytics, Fossil Group, USA
Phil Dance - Regional Sales Director, Datorama, UK

Moderation:
Ethiraj Purushothaman - Global Emerging Analytics Lead, The Coca Cola Company, USA
14:50
Influencing the Consumer Journey

Jennifer Perry - Director, Analytics & Strategy, Wunderman Thompson Data, USA

Moderation:
Sabrina Menasria - Head of Business Intelligence & Master Data Governance, Chanel, France
15:05
Combining Primary (Psychographics) and First Party Data (Behaviour) to Tell a Richer Human Narrative

Christopher Larmour - TGI Digital Transformation Director, Kantar, Media Division, UK
Richard Lloyd - Chief Data Officer, GroupM, UK
15:20
Delivering Real Value in Exchange for Consumer’s Data

Arielle Vogelstein - Director of Growth, Via - on-Demand Transit, USA
David Spitz - CMO, mParticle, USA
Faique Moqeet - North American Affiliate Lead, Airbnb, USA
Marc Fanelli - General Manager, Measurement and Verification at Impact, USA

Moderation:
Simon Thomas - Global Director - Audiences Research and Media Investment Management, GroupM, UK
15:45
16:15
Keynote: Strategic Partnerships to Manage Data as an Asset

Francesco Marzoni - VP, IT Data & Analytics, Bayer, Switzerland

Moderation:
Youmna Borghol - Chief Data Officer, Choueiri Group, UAE
16:30
Data Quality, Data Integrity, Data Validation, Data Correction

Scott McDonald - President, ARF, USA
Shailin Dhar - CEO and Co-Founder, Method Media Intelligence, USA

Moderation:
Kate Sirkin - EVP, Global Data Partnerships, Publicis Spine, USA
16:55
Using Data in Creative Development

Ross Barnes - CTO, m/Six, UK
17:05
Impact of GDPR

Karen Caulfield - Group Vice President, Global Data Products, Acxiom, USA
Sachiko Scheuing - European Privacy Officer, Acxiom, Germany
Paula Ortiz - Director, Legal and Institutional Affairs, IAB Spain

Moderation:
David Gunzerath - Sr. VP, Associate Director, MRC, USA
17:35
Identity Solutions meets CDPs

Chris Lanaux - SVP, Chief Technology Officer, Acxiom, USA
David Spitz - CMO, mParticle, USA
Karen Caulfield - Group Vice President, Global Data Products, Acxiom, USA
Linda Young - VP Data Solutions, Acxiom, USA
Steve Silvers - GM & VP Product Management, Customer Experience, Neustar, USA

Moderation:
Bruce Biegel - Senior Managing Director, Winterberry Group, USA
18:25 Closing
19:00
Tapas Bar Tour
Dress Code: Smart Casual
Sponsored by
23:00
Day 4 Thursday, May 16th
Summit Venue : Gran Hotel Miramar
9:00 - 10:00 Networking Breakfast
10:00
What Neuroscience Tells us About Exposure Time, Attention and Opportunity to See

Scott McDonald - President, ARF, USA
Vassilis Bakopoulos - SVP-Head of Insights & Research, Mobile Marketing Association, USA
10:15
Multi-Screen Video Audience Measurement and Metrics

Julien Rosanvallon - Executive Director, Mediametrie, France
Ronald Pinelli - VP Digital Research & Standards, Media Rating Council, USA
Sunil Soman - Sr. Director, Measurement Innovation Research, WarnerMedia, USA

Moderation:
Ivor Millman - Advisor, EGTA, UK
10:45
Leveraging and Measuring Mobile & Location Based Marketing

Alvaro del Castillo - Founder & CEO, TAPTAP Digital, Spain
Blanca Perez-Sauquillo - Deputy Marketing Director, Turespaña, Spain
Gayle Fuguitt - Chief of Customer Insight and Innovation, Foursquare, USA

Moderation:
Jerome Amouyal - Deputy Director, Head of Analytics & Insights, AXA, France
11:10
Rethinking TV - Challenges and Opportunities for Targeting, Creative and Measurement

Alice Sylvester - Partner, Sequent Partners, USA
Larry Allen - VP Ad Innovation & Programmatic, WarnerMedia, USA
Sunil Soman - Sr. Director, Measurement Innovation Research, WarnerMedia, USA

Moderation:
Jane Clarke - CEO & Managing Director, CIMM, USA
11:35 Coffee Break
12:05
Driving Quality in Programmatic (Transparency, Viewability, Ad Blocking, Audience Targeting, NHT, Fraud, Brand Safety)

Maria Domoslawska - VP Insights, Ericsson Emodo, USA
Pedro Silva - President, IVC, Brazil
Tom Drouillard - CEO, President & MD, Alliance for Audited Media, USA
Valerie Morrisson - Managing Director, CESP, France
Zee Ahmad - Global Head of Strategy and Business Development, Axonix, UK

Moderation:
Jackson Bazley - Executive Director Media & Entertainment Advisory Services, E&Y, USA
Nacho Carnes - Lead of Programmatic Marketing, Innovation & Thought Leadership, Accenture Interactive, Spain
12:45
Measuring Cross Channel ROI - Using Attribution, MMM and Unified Methods

Oliver Gediehn - Expert Associate Partner, McKinsey & Company, Germany
Patricia Alperstedt - Director Business Analytics & Business Intelligence, [m]Science, Germany

Moderation:
Michael Heberle - EVP Performance Analytics, IPG Mediabrands, USA
13:05
Measuring Incrementality

Andy Fisher - Global Head of M1 Advanced TV, Merkle, USA
Ken Mallon - SVP Measurement Sciences, Samba TV, USA
Markus Dmytrzak - Director, Decision Sciences, Walmart - Sam's Club, USA
Michael Heberle - EVP Performance Analytics, IPG Mediabrands, USA

Moderation:
Rick Bruner - US Vice Chair, I-COM, USA
13:40 Lunch
14:40
TV 2020: The Radical Reinvention of Audience Behaviours, Technologies, and Television Advertising ROAS

Brian Golbere - SVP Technology, TV Solutions Group, IPONWEB, USA
Fabia Juliasz - Research Director, TV Globo, Brazil
Michael Schoen - GM / VP, Marketing Solutions, Neustar, USA
Simon Thomas - Global Director - Audiences Research and Media Investment Management, GroupM, UK

Moderation:
Andy Fisher - Global Head of M1 Advanced TV, Merkle, USA
15:15
Consumer Acceptance of Future Innovation

Haruko Minagawa - Touchpoint Evangelist, Hakuhodo, Japan
15:25
Data for Social Good

Tom Hogan - Co-Founder, Behavioral Science & Marketing Summit, USA
15:40 Coffee Break
16:10
New Technologies in Measurement Innovation

Ken Mallon - SVP Measurement Sciences, Samba TV, USA
Ryan King - Managing Director, Custom Solutions, Samba TV, USA

Moderation:
Kelly Kokonas - EVP Data, Technology & Analytics | Starcom Global, USA
16:25
Leveraging AI in the Creative Process

Hanan Belarbi - Head of Data EMEA, R/GA, UK
James Ingram - CEO, Splashlight and Telmar, USA
Leonardo Reyes - Product Innovation Director, Essence, UK
Manu Carricano - Director Institute for Data-Driven Decisions, ESADE, Spain

Moderation:
Marcus Pratt - VP Insights & Technology, Mediasmith, USA
17:05
AI Bias in Marketing

Janaka Atugoda - Director, EMEA Data Strategy & Analytics, Johnson & Johnson, USA
Richard Benjamins - Data & AI Ambassador, Telefonica, Spain
Rob Key - Founder & CEO, Converseon, USA

Moderation:
Saqib Mausoof - Brand Ex Machina, USA
17:40 Closing
END OF THE SUMMIT OFFICIAL PROGRAMME
Post-Summit Days | Malaga