Where Smart Data Marketers Meet
I-COM is a global association uniting visionary leaders in Smart Data and AI Marketing to drive business transformation, market impact, and enduring value.
Featured News
New Category: Agentic AI & Autonomy
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New Category: Agentic AI & Autonomy ∙
I-COM Data Creativity Awards 2026
Entries are now open!
Our Members
Upcoming Online Meetings
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Data-Driven Organisation
AI Strategy & Organisational Change
Dec 4, 2025 • 11am NY | 17:00 Paris
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1st Party Data Strategy
First-Party Data in the Age of Generative AI
Jan 22, 2026 • 11am NY | 17:00 Paris
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Data Ethics
Beyond the Algorithm: Building an AI Ethics Framework for Inclusive Marketing
Jan 27, 2026 • 11am NY | 17:00 Paris
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Attention Forum
How Attention Is Evolving Effective Media Planning
Jan 28, 2026 • 11am NY | 17:00 Paris
2025 Theme:
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Marketers have an opportunity to win competitive advantage by laying a resilient data foundation. The success of AI projects often depends on overcoming key challenges related to data quality, governance, ethics, and customer experience.
A strong data foundation also supports advanced frameworks for measuring marketing effectiveness, such as MMM, incrementality, and cross-channel impact (e.g., Total Video, Retail Media, 1st P). It also enhances personalization and creative automation. These foundations extend to the organization, advocating for agile, data-centric structures that accelerate transformation.
Smart Data News
Our Logo & Brand Assets
Looking to use our official logos? Access high-quality logo files in various formats for your marketing and media needs. Ensure you use the correct version for the best representation.