This is the list of current topics already identified by the I-COM Programme Board.
AI (Artificial Intelligence) Bias in Marketing
AI (Artificial Intelligence) Enabled Technologies Driving Data/Product Innovation
Application of Data Science in a Real World
Autonomous Vehicles in 2021: A New Era of Digital Marketing - What Shape will In-car Media Take?
Balancing the Role of the Agency and In-house Teams
Behavioural Science & Data Science
Building Direct Customer Relationships
Combining Primary (Psychographics) and First Party Data (Behaviour) to Tell a Richer Human Narrative
Countering the Marketing Brain Drain
Cross Media and Device Measurement
Data & eCommerce
Data & Technology in Digital Transformation
Data Driven Business Transformation
Data Quality, Data Integrity, Data Validation, Data Correction
Defining the Consumer Journey
Delivering Real Value in Exchange for Consumer’s Data
Differences in Data Concepts (Machine Learning, Data Visualization, Coding Languages, Algorithms, Bots, Automation); What Methodology will Lead
Driving Quality in Programmatic (Transparency, Viewability, Ad Blocking, Audience Targeting, NHT, Fraud, Brand Safety)
Emerging Methodologies in Media Payments: Blockchain, eWallet, POP (Proof of Performance), etc.
Focus on 2nd Party Data Solutions
How Voice Affects Search Marketing/eCommerce
How will 5G Enable Changes in the Marketing Mix via IoT (Internet of Things), NFC (Near-Field Communication) etc.
Identity Solutions Meets CDPs (Customer Data Platforms)
Impact of GDPR (General Data Protection Regulation)
Improvement of Metrics in Text and SMS through RCS (Rich Communication Services)
In-store centres and IoT (Internet of Things) in-store - How do we Measure this Last Step in the Attribution Stream?
IoT (Internet of Things) - How Apple’s Adoptions of NFC (Near-Field Communication) Technology Creates New Marketing Opportunities
IoT (Internet of Things) - How Consumer Behaviour will Change
IoT (Internet of Things) and Smart Cities
Leveraging AI (Artificial Intelligence) in the Creative Process
Leveraging and Measuring Mobile & Location Based Marketing
Leveraging Quality Big Data for Effective Targeting & Data Activation
Leveraging Value from IoT (Internet of Things) Data
Lies, Damned Lies, and Statistics. Exploring the Underbelly of Data Science
Marketing to the Privacy Conscious Consumer
Measurement & Data Attribution in the World of Walled Gardens
Measuring Cross Channel ROI - Using Attribution, MMM (Marketing Mix Modeling) and Unified Methods
Multi-Screen Video Audience Measurement and Metrics
Native Advertising & Content Marketing
New Routes for Consumer Engagement
New Technologies in Measurement Innovation
Rethinking TV - Challenges and Opportunities for Targeting, Creative and Measurement
The Changing Role of Social & The Implications for Marketers
The Future of Consumerism and how it’s Affecting the Marketing Game
The Next Generation Ad Experience
The Role of Blockchain in the World of Marketing
Using Data in Creative Development
What Innovative Approaches for Creating Value from Big Data will Emerge in the Next 3 Years?
What is the Future of Data Pools, Lakes, Sharing and 2nd Party Data?
What will a Marketing Cloud of the Future Look Like; Who will Own It?