Conference Topics

This is the list of current topics already identified by the I-COM Programme Board. If you would like to suggest a topic or subject area to be covered during the 10th edition of the Global Summit, fill in and send the form

  • AI (Artificial Intelligence) Bias in Marketing

  • AI (Artificial Intelligence) Enabled Technologies Driving Data/Product Innovation

  • Application of Data Science in a Real World

  • Autonomous Vehicles in 2021: A New Era of Digital Marketing - What Shape will In-car Media Take?

  • Combining Primary (Psychographics) and First Party Data (Behaviour) to Tell a Richer Human Narrative

  • Countering the Marketing Brain Drain

  • Cross Media and Device Measurement

  • Data & eCommerce

  • Data & Technology in Digital Transformation

  • Data Quality, Data Integrity, Data Validation, Data Correction

  • Defining the Consumer Journey

  • Delivering Real Value in Exchange for Consumer’s Data

  • Differences in Data Concepts (Machine Learning, Data Visualization, Coding Languages, Algorithms, Bots, Automatization); What Methodology will Lead

  • Driving Quality in Programmatic (Transparency, Viewability, Ad Blocking, Audience Targeting, NHT, Fraud, Brand Safety)

  • Emerging Methodologies in Media Payments: Blockchain, eWallet, POP (Proof of Performance), etc.

  • Focus on 2nd Party Data Solutions

  • How Voice Affects Search Marketing/eCommerce

  • How will 5G Enable Changes in the Marketing Mix via IoT (Internet of Things), NFC (Near-Field Communication) etc.

  • Identity Solutions Meets CDPs (Customer Data Platforms)

  • Impact of GDPR (General Data Protection Regulation)

  • Improvement of Metrics in Text and SMS through RCS (Rich Communication Services)

  • In-store centres and IoT (Internet of Things) in-store - How do we Measure this Last Step in the Attribution Stream?

  • IoT (Internet of Things) - How Apple’s Adoptions of NFC (Near-Field Communication) Technology Creates New Marketing Opportunities

  • IoT (Internet of Things) - How Consumer Behaviour will Change

  • IoT (Internet of Things) and Smart Cities

  • Leveraging AI (Artificial Intelligence) in the Creative Process

  • Leveraging and Measuring Mobile & Location Based Marketing

  • Leveraging Quality Big Data for Effective Targeting & Data Activation

  • Leveraging Value from IoT (Internet of Things) Data

  • Lies, Damned Lies, and Statistics. Exploring the Underbelly of Data Science

  • Marketing to the Privacy Conscious Consumer

  • Measurement & Data Attribution in the World of Walled Gardens

  • Measuring Cross Channel ROI - Using Attribution, MMM (Marketing Mix Modeling) and Unified Methods

  • Multi-Screen Video Audience Measurement and Metrics

  • Native Advertising & Content Marketing

  • New Routes for Consumer Engagement

  • New Technologies in Measurement Innovation

  • Personalisation

  • Rethinking TV - Challenges and Opportunities for Targeting, Creative and Measurement

  • The Changing Role of Social & The Implications for Marketers

  • The Future of Consumerism and how it’s Effecting the Marketing Game

  • The Next Generation Ad Experience

  • The Role of Blockchain in the World of Marketing

  • Using Data in Creative Development

  • What Innovative Approaches for Creating Value from Big Data will Emerge in the Next 3 Years?

  • What is the Future of Data Pools, Lakes, Sharing and 2nd Party Data?

  • What will a Marketing Cloud of the Future Look Like; Who will Own It?