I-COM Global Summit

Save the Date: May 13 - 16th, 2019

Location: Malaga, Spain


Annually, I-COM produces a major face to face gathering of the Marketing Data elite called the I-COM Global Summit. It is the world's leading Marketing Data & Measurement Strategy event, where the who's who from Smart Data Marketing from around the world gather to inspire, connect and develop.

It's a unique opportunity to explore in a trusted environment the forefront of this paradigm where 80+ case studies are put forward. The Summit enables an intimate open atmosphere for the attendees to build their Data Ecosystem dream team by being invitation-only, premium and artistically crafted.

Transforming itself in recent years, the Andalusian city of Malaga has gone from gateway to the beaches of the Costa del Sol to a vibrant coastal destination of art, seafood and Mediterranean vibe.

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Programme at a Glance

The Programme is taking place over four days with no parallel sessions and includes social events in addition to the Gala Awards Dinner.

Monday, May 13 Tuesday, May 14 Wednesday, May 15 Thursday, May 16
Networking Breakfast Networking Breakfast
Morning Registration Data Creativity Awards
Celebrating the Creativity in Leveraging Value from Data.Categories include:
◆ Artificial Intelligence
◆ Attribution
◆ Content Marketing
◆ Data Visualisation
◆ Programmatic
and more..
Global Summit Conference

Topics include:
  • AI Enabled Technologies Driving Data/Product Innovation
  • Application of Data Science in a Real World
  • Autonomous Vehicles in 2021: What Shape will In-car Media Take?
  • Combining Primary & First Party Data to Tell a Richer Human Narrative
  • Cross Media & Device Measurement
  • Data & eCommerce
  • Data & Technology in Digital Transformation
  • Data Quality, Data Integrity, Data Validation, Data Correction
  • Defining the Consumer Journey
  • Delivering Real Value in Exchange for Consumer’s Data
  • Driving Quality in Programmatic
  • Focus on 2nd Party Data Solutions
  • How Voice Affects Search Marketing/eCommerce
  • Identity Solutions meets CDPs
  • Impact of GDPR
Welcome Coffee Lunch Lunch
Afternoon Roundtables
An intensive discussion platform focused on a specific topic or issue.

Topics include:
◆ Data Science
◆ Attribution
◆ AI & ML
◆ Blockchain
◆ Data Startups
and more...
Data Science Hackathons
Connecting the magic of Data Science with the world of Marketing.
Global Summit Conference
  • IOT - How Consumer Behaviour will Change
  • IOT and Smart Cities
  • Leveraging AI in the Creative Process
  • Leveraging and Measuring Mobile & Location Based Marketing
  • Marketing to the Privacy Conscious Consumer
  • Measurement & Data Attribution in the World of Walled Gardens
  • Measuring Cross Channel ROI - Using Attribution, MMM and Unified Methods
  • Multi-Screen Video Audience Measurement
  • Native Advertising & Content Marketing
  • New Routes for Consumer Engagement
  • Personalisation
  • Rethinking TV - Challenges and Opportunities for Targeting
  • The Changing Role of Social & The Implications for Marketers
  • The Future of Consumerism and how it’s Effecting the Marketing Game
  • The Next Generation Ad Experience
  • The Role of Blockchain in the World of Marketing
  • Using Data in Creative Development
  • What Innovative Approaches for Creating Value from Big Data will Emerge in the Next 3 Years
  • What is the Future of Data Pools, Lakes, Sharing and 2nd Party Data
  • What will a Marketing Cloud of the Future Look Like; Who will Own It
  • and more...
Data Startup Challenge

Showcases top Data Startups from around the world leveraging value from Data & Measurement.

Categories include:
◆ Emerging Market Regions
◆ Artificial Intelligence
◆ Attribution
◆ Content Marketing
◆ Programmatic
◆ Social Media
and more..
Evening Welcome Cocktail Gala Awards Dinner
Competition finalists announced
Dinner Tour

Featured Attendees & Speakers