I-COM Global Summit

Theme: 'The Reality Disruption Field'

9th Edition | San Sebastian, April 9 - 12, 2018



The Summit Programme details the I-COM Global Summit – including Speakers Schedule, Roundtables, Networking Events, Dinners and Social Happenings.

    ◆  Pre-Summit Programme: April 6 - 10
    ◆  I-COM Global Summit: April 9 - 12
    ◆  Post-Summit Days: April 13 - 14

* The I-COM Global Summit programme is subject to change. Any changes to the programme will be reflected within 3 working days.

Pre-Summit Programme: I-COM Data Science Hackathons | San Sebastian
The I-COM Pre-Summit weekend (April 6 - 8) consists of:
I-COM Global Summit Programme 2018 | San Sebastian
Day 1 Monday, April 9 | Venue: Hotel Maria Cristina
09:00 - 16:00 D-MIB (Digital Measurement Industry Bodies) Private Roundtable
13:00 Optional Lunch Meetup - Bar Antonio (Calle de Bergara, 3)
11:00 Registration
Welcome Coffee & Networking sponsored by
15:30 I-COM Open Roundtables (Please click on link to view topics and register)
17:30 - 19:30
Meet & Greet / Welcome Cocktail Reception sponsored by
20:00 Private Dinners
Day 2 Tuesday, April 10 | Venue: Victoria Eugenia Theatre
09:00 - 09:05 Opening Remarks: Andreas Cohen - Chairman & Founder, I-COM Global
09:05 - 10:30
I-COM Data Creativity Awards - Session I
Official Selection (Finalists) Present their Entries

Bruce Hoang - Digital and Data Communication Director, Orange, France
  • Barclaycard International (UK) - Marc Jagger - Director of Data & Strategic Analytics and Jane Roxburgh - Senior Strategic Analyst, Barclays, UK
  • Médiamétrie (France) - Julien Rosanvallon - Head of TV & Online, Médiamétrie, France
  • Omnicom Media Group and NIKE (China) - Maggie Li - Media Associate Director OMG China, and Crystal Chan - Managing Director, OMG, China
  • Single Interface and Pizza Hut (India) - Tarun Sobhani - Co-Founder & CEO, Single Interface, India
  • Wunderman and Fundación Huésped (Argentina) - Alexandre Divet - Data Scientist, Wunderman, Argentina
  • Amplero and Sprint (USA) - Glenn Pingul - VP Scientific Marketing Strategies, Amplero, USA
  • Flashtalking, Integral Ad Science & Tapad and Dish Networks (USA) - Steve Latham - Global Head of Analytics, Flashtalking, USA
  • MIT Sloan, Mediacom & GroupM and Radisson Hotel Group (Denmark) - Emil Lauritsen - Digital Developer, GroupM, Denmark
10:30 - 11:00
Coffee Break sponsored by
11:00 - 13:05
I-COM Data Creativity Awards - Session II
Official Selection (Finalists) Present their Entries

Om Marwah - Global Head of Behavioral Science, Walmart, USA
  • IPG Mediabrands and Sony (USA) - John-Alistair George - SVP, Audience & Business Analytics, IPG Mediabrands, USA and Karlene O'Hara - VP, Product Management, IPG Mediabrands, USA
  • Wunderman and Shell (UK) - David Lloyd - Head of Data & Insight, Wunderman, UK
  • GroupM & Ogilvy & Mather and IBM (USA) - Leon Lyazidi - Director of Audience Intelligence & Insights, GroupM, USA
  • GroupM & Kantar (India) - Irvinder Kaur - Managing Partner, GroupM, India
  • IBM (USA) - Rebecca Waddell - Product Manager - Pearl (Marketing Reporting & Analytics System, IBM) and Andrew Douglas - VP Data Analytics and Data Driven Strategy, IBM, USA
  • Ericsson Emodo & Pinsight Media and T-Mobile (USA) - Maria Domoslawska - Vice President of Insights and Sivan Bershan - Head of Data Science, Ericsson Emodo, USA
  • GroundTruth and Outback Steakhouse (USA) - Eric Hadley - CMO and Alicia DiStefano - VP, Head of Industry, Retail & Restaurant, GroundTruth, USA
  • Mindshare and GSK (India) - Partha Sarathy - Chief Product Officer, Mindshare, India
  • Mindshare and Hindustan Unilever (India) - Partha Sarathy - Chief Product Officer, Mindshare, India
  • Vodafone (UK) - Dr Francesco Calabrese - Lead Big Data Scientist, Big Data & Advanced Analytics, Vodafone, Italy
  • Cadreon & Universal McCann and BMW (USA) - Eduardo Flores - Head of Cadreon, Spain and John-Alistair George - SVP, Audience & Business, Analytics, IPG Mediabrands, USA
  • Mediacom & GroupM and Shoe-d-vision (Denmark) - Morten Fisker Jorgensen - Head of Programmatic, GroupM Denmark, Denmark
13:05 - 14:05 Lunch
14:05 - 15:40
I-COM Data Science Hackathons
Finalist Presentations

Intel Challenge - Tier 1
  • Ekimetrics (Ekimetrics)
  • IE University (PintxoData)
Intel Challenge - Tier 2
  • Havas Media Group (DBi)
  • Taras Shevchenko National University of Kyiv / Ukrainian Catholic University (The Next Frontier)
Lufthansa Challenge - Tier 1
  • Mindshare (Mindshare International)
  • Mindshare (Mindshare EMEA)
Lufthansa Challenge - Tier 1
  • Universidad Carlos III de Madrid (UC3M B team)
  • Universidad Carlos III de Madrid (UC3M C team)
15:40 - 16:10
Coffee Break sponsored by
16:10 - 18:15
I-COM Data Startup Jam Session
Band: Ghost Number & His Tipsy Gypsies

Finalist Presentations
Jam session marketers
18:15 - 19:30 Break - Prepare for Gala Awards Dinner
Gala Awards Cocktail sponsored by
19:30 - 00:00
Gala Awards Dinner
Dress Code: Black Tie Preferred

Featuring cuisine from:
Chef Eneko Atxa Azurmendi
Michelin ***, TheWorlds50Best
Enjoy this welcome video sketch based on The Lloyd Bar Scene from the Warner Bros. movie, The Shining.
Here, I-COM chairman, Andreas Cohen enters the Reality Disruption Field to meet & interview Chef Eneko Atxa Azurmendi with the able assistance of bartender, Lloyd at Hotel Maria Cristina in San Sebastian, Spain.

One of the most innovative chefs in the world, Chef Eneko Atxa Azurmendi is famous for his innovative cuisine with sustainability at its heart. His restaurant in the Basque country near San Sebastian, Azurmendi, enjoys a three star Michelin rating and is also on list of TheWorlds50Best.
Day 3 Wednesday, April 11 | Venue: Victoria Eugenia Theatre
9:00 - 09:10 Patronage Welcome: Andreas Cohen, Chairman & Founder, I-COM Global
I-COM Global Summit Conference - Plenary Session - "The Big Picture"
9:10 - 10:00 Application of Data Science in a Real World
Emily Chen - Director Marketing Science & Analytics, Intel, USA
Murtaza Lukmani - Product Lead, Attribution, Google, UK
Om Marwah - Global Head of Behavioral Science, Walmart, USA
Richard Benjamins - Group Chief Data Officer at AXA, Head of AXA Data Innovation Lab, AXA & Strategic Advisor BigML, France

Nancy Smith - President and CEO, Analytic Partners, USA
10:00 - 10:15 Omnichannel Personalization
Frank Meltke - CEO, Contraco, USA

Chris Boggs - Founder, Web Traffic Advisors, USA
10:15 - 11:10 World of Disruption
Andoni Luis Aduriz - Chef, Mugaritz, Spain
Jorge Milburn - General Manager, Spain & Portugal, Tesla, Spain
Nikki Mendonca - Global President, Intelligent Marketing Operations, Accenture, USA
- Marketing in the Age of Disruption
Pep Viladomat - Co-founder & CEO, Heywood and Sons, Spain

Erik Haggblom - CEO, Carat, Dentsu Aegis Network, Spain
11:10 - 11:40
Coffee Break sponsored by
11:40 - 12:30 Leading Data-Driven Business Transformation
James Hanson - Capability Centre Lead, Unilever, UK
Kurt Muehmel - Vice President, EMEA, Dataiku, France
Michael Kaushansky - EVP, Chief Data Officer, Havas Media, USA
Matt Belkin - Chief Data Officer, Domo, USA

Yannis Kotziagkiaouridis - Global Chief Analytics Officer, Wunderman, USA
12:30 - 12:55 Measurement and Data in the World of Walled Gardens
Alec Berntson - Senior Product Manager, Google, USA
Arnaud Monnier - Managing Director EMEA Platforms - Analytics & Partners, Google, France
Brad Smallwood - VP, Marketing Science, Facebook, USA

George Ivie - CEO, MRC, USA
12:55 - 13:05 Data at the Intersection of Media & eCommerce
Joey Bian - Head, Ads and Data Innovations, JD.com, China

Youmna Borghol - Head of Data, Choueiri Group, UAE
13:05 - 13:20 Group Picture
13:20 - 14:30 Lunch
I-COM Global Summit Conference - Plenary Session - "Ecosystem and Channels"
14:30 - 15:15 Addressing Barriers to Programmatic (Transparency, Viewability, NHT, Ad Blocking, Inventory Quality, Audience Targeting Limitations, Fraudulent Impressions, Brand Safety)
Alison Fennah - Executive Business Advisor, IAB Europe, UK
Keenan Timko - Senior Account Director, Twitter (MoPub), UK
Michael Tiffany - CEO, White Ops, USA
Pedro Silva - CEO, IVC and President, IFABC, Brasil
Martin Kelly - CEO & Co-Founder, Infectious Media, UK
Tom Drouillard - CEO, Alliance for Audited Media, USA

Hossein Houssaini - Global Head of Programmatic Solutions, Havas, UK
15:20 - 15:35 How is Multi-touch Attribution Combined with Econometric & Media Mix Modeling to Provide Cross-Channel Measurement
Alice Sylvester - Partner, Sequent Partners, USA
Jim Spaeth - Partner, Sequent Partners, USA

Melissa Grady - President, MAGI NYC, USA
15:35 - 16:25 Leveraging and Measuring Mobile & Location Based Marketing
Alvaro del Castillo - Founder & CEO, TAPTAP Networks, Spain
Duncan McCall - CEO & Co-Founder, PlaceIQ, USA
Gayle Fuguitt - Chief of Customer Insight and Innovation, Foursquare, USA
Maria Domoslawska - VP Insights, Ericsson Emodo, USA
Vassilis Bakopoulos - Head of Industry Research, MMA, USA

John-Alistair George - SVP, Audience & Business Analytics, IPG Mediabrands, USA
16:25 - 16:55
Coffee Break sponsored by
16:55 - 17:25 Multi Screen Video Audience Measurement
Adam Herscher - Product Manager - YouTube Monetization, Google, USA
Julien Rosanvallon - Head of Television Audience Measurement Department, Mediametrie, France
Robert Schaeffner - Head of Convergence, Mediengruppe RTL, Germany

Ivor Millman - Advisor, EGTA, UK
17:25 - 17:55 Cross Media and Device Measurement
Jacob Lachmann - CEO, Audience Project, Denmark
Marc Fanelli - GVP, Acxiom, USA
Michel Bellanger - Director, Carrefour Media, France
Ron Pinelli - VP Digital Research & Standards, MRC, USA

Gayle Fuguitt - Chief of Customer Insight and Innovation, Foursquare, USA
17:55 - 18:50 Business Models for Data Partnerships
Andrew Douglas - VP Data Analytics & Data Driven Strategy, IBM, USA
Chandos Quill - Vice President, Global Data and Strategic Partnerships, Acxiom, USA
Karlene E. O’Hara - VP Product Management, IPG Mediabrands, USA
Phil Geyskens - Managing Director, Marketing Effectiveness, Ebiquity, USA

Speaking and Moderation:
Bruce Biegel - Senior Managing Director, Winterberry Group, USA
18:50 - 19:15 Break
Pintxo Bar Tour
Departure Point: Hotel Maria Cristina Lobby
Dress Code: Smart Casual with Comfortable Footwear
Sponsored by:
Cuban Cigar Bar sponsored by
Nightcap sponsored by
Bataplan, Kontxa Pasealekua, 12, San Sebastian
Day 4 Thursday, April 12 | Venue: Victoria Eugenia Theatre
I-COM Global Summit Conference - Plenary Session - "Consumer and Data"
9:00 - 9:30 Leveraging Quality Big Data for Effective Targeting & Data Activation
Jennie Beck - Chief Client Officer, Kantar Media, UK
Karin Schut - Managing Director, Vinex, Netherlands
Simon Wallace - Director of Data Strategy & Implementation, Mindshare, UK
Tini Sevak - Global Director of Data Applications, YouGov, UK

Scott McDonald - President & CEO, ARF, USA
9:30 - 9:40 Frontiers of Marketing Data Science Journal
9:40 - 10:00 Lies, Damned Lies, and Statistics. Exploring the Underbelly of Data Science
Kajal Mukhopadhyay - Managing Director, Marketing Sciences, Mindshare, USA
John Gim - SVP, Advanced Analytic Solutions, RAPP, USA

Marcus Pratt - VP Insights & Technology, Mediasmith, USA
10:00 - 10:10 Data Quality, Data Integrity, Data Validation, Data Correction
David Gunzerath - Sr. VP, Associate Director, MRC, USA

Andy Fisher - CAO, Merkle, USA
10:10 - 10:25 Using Data in Creative Development
Mike Campbell - International Head of Effectiveness, Ebiquity, UK
Mark Evans - Marketing Director, Direct Line Group, UK

Julian Elliott - Global Chief Data Officer, Dentsu Aegis Network, UK
10:25 - 10:55 Identity Management meets Data Management
Colin Grieves - Managing Director, Experian Marketing Services, Experian, UK
Jason Ellman - Senior Director, Experian Marketing Services, Experian, UK
Michael Schoen - VP, Marketing Solutions, Neustar, USA
Su Kelsay - VP, Consumer Intelligence, Audience and Campaign Operations, Warner Bros, USA

David Lloyd - Head of Data Strategy & Insight, Wunderman, UK
10:55 - 11:25
Coffee Break sponsored by
11:25 - 12:20 Navigating Data in Digital Transformation
Daniel Rodriguez - Head of Big Data & Advanced Analytics, Vodafone, Italy
Francisco Pedraza Sanchez - CEO, Pepper Money, Spain
Max Deitmer - Partner Digital & Data, Innogy Consulting, Germany
Syed Hussain - GM Data & Analytics, MTN Group, South Africa

Speaking and Moderation:
Usama Fayyad - CEO, Open Insights, USA
12:20 - 12:55 The Future of Addressable TV Advertising
Brian Golbere - GM, Emerging Technology, Iponweb, USA
Graeme Hutcheson - Director of Digital & Sky AdSmart, Sky, UK
Moritz Wuttke - COO, Honeycomb TV, UK

Simon Thomas - Global Director - Audiences Research and Media Investment Management, GroupM, UK
12:55 - 13:30 Unlocking the Consumer Journey
Andy Brown - CEO & Chairman, Kantar Media, UK
Aylan Chauv - CEO & Founder, Conscious Data, Global, USA
Guibert Tchinde - Global Data Acceleration Leader, Pernod Ricard, France
Katrin Ribant - Chief Solutions Officer & Co-Founder, Datorama, USA
Ryan King - Managing Director, Research, Samba TV, USA

Andy Fisher - CAO, Merkle, USA
13:30 - 14:40 Lunch
I-COM Global Summit Conference - Plenary Session - "Future Trends"
14:40 - 14:50 Trends in Social & The Implications for the Ad Model
Gabe Gottlieb - CEO, Pathmatics, USA

Christina Hoff - Associate Director, Market Research, Janssen (Johnson & Johnson), USA
14:50 - 15:10 How GDPR and the Proposed ePrivacy Legislation will Change the World of Data & ePrivacy in the Next Several Decades
Chris Hartsuiker - Public Policy Officer, IAB Europe, Belgium
Chris Olson - CEO, The Media Trust, USA

David Smith - CEO & Founder, Mediasmith, USA
15:10 - 15:25 What Innovative Approaches for Creating Value from Big Data will Emerge in the Next 3 Years
Gary Laben - CEO, Research Now SSI, USA
Ray Shynn - Research Director- Insights, Mediacom, USA

John Durham - CEO, Catalyst S+F, USA
15:25 - 15:45 The Role of Blockchain in the World of Marketing
Andrew Douglas - VP Data Analytics & Data Driven Strategy CHQ, IBM, USA

Rick Bruner - Vice Chair US, I-COM Global, USA
15:45 - 16:05 Data for Social Good
Laura Chaibi - Head of Market Intelligence and Syndicate Digital Data, MBC, UAE
Tini Sevak - Global Director of Data Applications, YouGov, UK
Tom Hogan - Co-Founder & President, Take Her Back, USA
16:05 - 16:35
Coffee Break sponsored by
16:35 - 17:05 Leveraging Value from IOT Data
Antonia McCahon - Former CDO, Pernod Ricard Group, France
Filip Maertens - Co-Founder, Faction XYZ, Belgium

Hugo Hanselmann - CEO & Founder, HuHeHa, Belgium
17:05 - 17:20 The World of Autonomous Vehicles in 2021
John Durham - CEO, Catalyst S+F, USA

David Smith - CEO & Founder, Mediasmith, USA
17:20 - 17:55 AI Enabled Technologies Driving Data/Product Innovation
Laurence Heinrichs - Global Attribution Director, Dentsu Aegis Network, UK
Rob Key - CEO, Converseon, USA

Speaking and Moderation:
Kelly Kokonas - EVP Data Technology Analytics & Insights, Starcom, USA
17:55 Closing
17:55 - 20:30 Break
20:30 - 00:00
Official Closing DinnerNEW! - SOLD OUT -

***NOTE: The dinner is currently sold out. If you would like to sign up for the waiting list kindly contact Chetali Jain at cj@i-com.org.***

Dress Code: Smart Casual
Venue: Restaurant Mugaritz
Michelin **, No. 9 in the TheWorlds50Best
Chef Andoni Luis Aduriz
"Andoni Luis Aduriz, simply known as Andoni, is considered by many observers to be the natural heir to the title of Spain’s most pioneering chef after Ferran Adrià from Restaurant El Bulli”
Coinciding with the 20th anniversary of Mugaritz, Andoni will prepare a special menu showcasing the evolution of their cuisine throughout the years. In 2010, a fire in the restaurant proved to be an important disruptor, as afterwards the type of cuisine shifted dramatically in favour of innovation.

Post-Summit Programme 2018
Friday - Sunday, April 13 -15
Friday Kobe Cattle Ranch Visit & Lunch (day trip)
Saturday and Sunday Rioja Wine Tour with Ferran Centelles (2-day trip)