The American Association of Advertising Agencies is the national trade association of the advertising agency business. The 1,196 member agency offices it serves in the United States employ 65,000 people, offer a wide range of marketing communication s services, and place 80 percent of all national advertising. The management-oriented association helps its members build their businesses, and acts as the industry's spokesman with government, media, and the public sector. For more information visit our Web site at www.aaaa.org.
The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. Founded in 1910, the ANA's membership includes more than 680 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA also includes the Business Marketing Association (BMA) and the Brand Activation Association (BAA) which operate as divisions of the ANA, and the Advertising Educational Foundation which is an ANA subsidiary. The ANA makes a difference through advancing the interests of marketers and promotes and protects the well-being of the marketing community.
CAAAA - (Confederation of Asian Advertising Agency Associations)
CAAAA is a unique institution. It is an amalgam of the interests of only one interest group - advertising companies or advertising agencies, as they are interchangeably referred to by many in the industry and media. It was founded on the principle that advertising agencies have a specific business interest, which is distinct from that of advertisers and media owners. While, advertisers, media and agencies together constitute the advertising industry, advertising companies/agencies are often under pressure from advertisers to reduce their compensation; and media owners look to directly dealing with advertisers, bypassing the advertising agencies. The issues facing the agencies are therefore peculiar and need to be addressed by them collectively. CAAAA has taken on the role of shaping the future of the Asian agencies and through them aims to be a catalyst to grow the advertising business itself.
CIMM - (Coalition for Innovative Media Measurement)
The Coalition for Innovative Media Measurement (CIMM) is a group of buyers and sellers of advertising supported media formed to promote innovation and explore new high quality ways to measure audiences across traditional and new media in the United States. To facilitate this ongoing effort, CIMM initiates, funds, and evaluates proof-of-concept pilot tests with measurement companies and publishes research findings. CIMM members work together to fund, test and develop new ideas that would be too expensive or cumbersome for any individual company to do alone.
Founded in 1917, the Data & Marketing Association (DMA) is the community that champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA’s membership is made up of today’s leading tech and data innovators, brand marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem – from demand side to supply side – DMA is uniquely positioned to bring win/win solutions to the market and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.
DMA advances the data-driven marketing industry and serves its members through four principal pillars of leadership: advocating for marketers’ ability to responsibly gather and refine detailed data to identify and fulfill customer needs and interests; innovating to bring solutions forward to the data & marketing ecosystem’s most vexing challenges; educating today’s members of the data & marketing ecosystem to grow and lead marketing organizations in the ever-increasing omnichannel world; and connecting industry participants to stay current, learn best practices and gain access to emerging solutions through &THEN – the largest global event for data-driven marketing – and DMA’s portfolio of other live events.
The Digital Analytics Association makes analytics professionals more effective and valuable through professional development and community. The DAA was founded as the Web Analytics Association in 2004. As more digital data streams became available, the responsibilities of the analyst broadened and the term "web analytics" became known as the study of data collected exclusively on websites. The Board of Directors chose to change the name to the Digital Analytics Association in 2011 to account for the analyst's changing role of weaving together data from multiple sources and channels.
EACA - (European Association of Communication Agencies)
The European Association of Communications Agencies (EACA) represents more than 2 500 communications agencies and agency associations from 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies. They create and place adverts and develop brand-building campaigns. EACA promotes honest, effective advertising, high professional standards and awareness of the contribution of advertising in a free market economy and encourages close co-operation between agencies, advertisers and media in European advertising bodies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively.
egta - (European Association for TV and radio sales houses)
egta is the European trade body for marketers of advertising solutions across (multiple) screens and/or audio platforms, with the aim to help its members protect, grow and diversify their business around content edited and broadcast on a linear basis by their TV channels and/or radio stations. egta counts 140 members in 40 markets.
FEDMA is the single voice of the European direct marketing industry. Its national members are direct marketing associations(DMAs) representing users, service providers and media/carriers of direct marketing. FEDMA also has more than 200 direct company members. The Federation of European Direct and Interactive Marketing (FEDMA) was created in 1997 as a result of the merger between EDMA (est. 1976) and FEDIM (est. 1992).
Founded in 1996, the Interactive Advertising Bureau represents over 300 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the continuing growth of the interactive advertising market- place, of interactive's share of total marketing spend, and of its members' share of total market- ing spend. The IAB evaluates and recommends standards and practices, fields interactive effec- tiveness research, and educates the advertising industry about interactive advertising.
IAB Europe - (The Trade Association for the Digital and Interactive Marketing Industry in Europe)
Representing National IABs and Partners across Europe and over 5,500 companies, IAB Europe is the trade association of the European digital and interactive marketing industry. Its mission is to protect, prove, promote and professionalise the digital and interactive advertising industry in Europe.
EMEA – the Association of European Members of IFABC was set up in 1977. Through IFABC, the members of EMEA work toward greater standardization and uniformity in the reporting of circulations and related media data. A Web Standards Group was established in 1996 for the development of a common set of minimum measurement and reporting standards, for use by its members for World Wide Web traffic verification.
IIACC（Interactive Internet Advertising Committee of China)
i-jic is the international organisation which represents JIC organisations involved in media audience measurement and research or in auditing of media audience measurement.
The basic functions of i-jic are: • to promote the idea, creation and development of JIC organisations worldwide • to assist national JIC organisations • to advance the research quality of media audience measurement • to promote the transparency of all fields related to media audience measurement • to promote the knowledge of best practice in media audience measurement and research in the different national advertising markets • to become an international information and documentation centre for audience measurement and the auditing of audience measurement • to promote the knowledge of possible ways of auditing media audience measurement and research in the different national advertising markets
The Media Rating Council (MRC)'s mission is to secure for the media industry and related users audience measurement that is valid, reliable, and effective. The MRC accomplishes its objective by setting standards and conducting audits performed by an independent CPA firm to verify compliance with their standards.
The MRC Standards are recognized by the industry as the MRC Minimum Standards for Media Rating Research and relate to: (a) ethics and operations, (b) disclosures and (c) Electronic Delivery. Measurement services Accredited by the MRC are authorized to display the MRC logo on Accredited products.
The Mobile Marketing Association (MMA) is the premier global non-profit association estab- lished to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organisation designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 500+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technol- ogy enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association's global headquarters are located in the United States and has representatives in over forty countries across the globe. It recently formed the Europe Middle East & Africa (EMEA) and Asia Pacific (APAC) divisions. The Latin American (LATAM) division will be launched Q4 2007.
SEMPO - (Search Engine Marketing Professional Organization)
SEMPO is a global non-profit organization serving the search and digital marketing industry and the marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.
SEMPO includes thousands of professionals across 50 countries. The organization's mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Google and Baidu. For more information or to join the organization, visit www.SEMPO.org.