Data Profiling: the new solution from Médiamétrie that enables optimised targeting of TV and Internet advertising campaigns

Data Profiling: the new solution from Médiamétrie that enables optimised targeting of TV and Internet advertising campaigns

17.04.2019 - Médiamétrie continues to develop its data business and is launching Data Profiling, a solution based on artificial intelligence that enables optimised targeting of advertising campaigns on catch-up TV via a box and online.

Nielsen Consumer Neuroscience Unveils Behavioral Sciences Institute

Nielsen Consumer Neuroscience Unveils Behavioral Sciences Institute

New York, NY – April 1, 2019 – Nielsen (NYSE: NLSN) today announced that its Consumer Neuroscience division, the leader in measuring nonconscious responses central to consumer emotions and behavior, launched its Behavioral Sciences Institute, a collection of multidisciplinary programs designed to educate industry leaders and help them apply knowledge from the latest in science-based behavioral insights.

MRC and CMAC Announce a Joint Measurement Agenda in China for 2019

MRC and CMAC Announce a Joint Measurement Agenda in China for 2019

New York, Beijing – April 17, 2019: The Media Rating Council (MRC) and the China Media Assessment Council (CMAC, an independent working unit within the China Advertising Association [CAA]), collectively called “the Associations,” announced today a summary of their continuing agenda to validate and improve digital audience measurement in China.