June 12, 2019 - In this MarTech Interview, the Senior Vice President, Data Products and Partnerships of Eyeota, Howard Luks [pictured], shares his expert insights on the growing importance of big data and analytics in digital marketing. He says that for consumer facing companies or B2B marketers, leveraging analytics has a positive impact on return on investment (ROI).
New York – June 12, 2019 --Dstillery, the leading custom audience solutions partner for agencies and brands, today announced that it has secured $5.9 million in funding, led by NewSpring Capital. Additional investors in this round include USVP, Venrock and Contour Venture Partners.
June 7, 2019 - Posted at MrWeb News Online: In the US, Facebook-owned photo and video-sharing service Instagram has promoted Tamar Shapiro [pictured] to the role of Head of Analytics, leading a team of more than 150 data scientists and data engineers.
Last month 30 teams from around the globe gathered in Malaga to solve real time issues set by our sponsors Carrefour and Google, Warner Bros and P&G. The competition also boasted the first ever Behavioural & Data Science Hackathon.
June 6, 2019 - David Waterhouse, Global VP of Marketing at Realeyes, writes: Realeyes, whose emotion AI-powered products help brands such as Coca-Cola, Expedia and AT&T, maximise the effectiveness of their marketing campaigns, today announces a $12.4M (€11M) funding round.
St. Petersburg, FL and San Francisco, CA, June 4, 2019 – Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, and Samba TV, the leading provider of global TV data and audience analytics, have partnered to integrate shopper behavioral data and video viewership insights at massive, unprecedented scale, encompassing tens of millions of households and billions of data points.
BOCA RATON, Fla., May 29, 2019 /PRNewswire/ -- VuPulse, the digital advertising industry's only Post-Click Marketing Platform, today announced Series A funding of $1.025 million led by Florida Funders, along with Bridge Angel Investors.
I-COM is pleased to welcome Havas Media Group as a Member.