Advertising Effectiveness

comScore Announces Availability of Audience Segments Through Oracle Data Cloud to Amplify Campaigns Across Platforms

comScore Announces Availability of Audience Segments Through Oracle Data Cloud to Amplify Campaigns Across Platforms

RESTON, VA, Oct. 16, 2018comScore, a trusted currency for planning, transacting and evaluating media across platforms, today announced an agreement with Oracle Data Cloud to drive best-in-class audience targeting with TV segments.

IBM’s new Watson AI marketing suite personalizes ads for individual customers

IBM’s new Watson AI marketing suite personalizes ads for individual customers

October 2, 2018 - To inject campaigns with a bit of personality, IBM recruited the help of artificial intelligence (AI). The Armonk, New York-based company today unveiled three new marketing solutions under its Watson umbrella: IBM Watson Ads Omni, IBM Media Optimizer, and Predictive Audiences.

IBM Largest Ever AI Toolset Release Is Tailor Made for 9 Industries and Professions

IBM Largest Ever AI Toolset Release Is Tailor Made for 9 Industries and Professions

ARMONK, N.Y., Sept. 24, 2018 /PRNewswire/ -- IBM (NYSE: IBM) today introduced new Watson solutions and services pre-trained for a variety of industries and professions including agriculture, customer service, human resources, supply chain, manufacturing, building management, automotive, marketing, and advertising.

iHeartMedia, Jelli And Foursquare Team Up To Launch New Attribution Product For Advertisers

iHeartMedia, Jelli And Foursquare Team Up To Launch New Attribution Product For Advertisers

NEW YORK, NEW YORK – September 24, 2018 – iHeartMedia, Jelli and Foursquare today announced the launch of a new attribution product for broadcast radio that will offer marketers a unique combination of iHeartMedia’s massive reach and Jelli’s programmatic buying capabilities, with the attribution and insights tools from location technology company Foursquare.

Closing the Loop on Ad Measurement

Closing the Loop on Ad Measurement

September 21, 2018 - David Murphy, Editorial Director at Mobile Marketing and co-founder of Dot Media, writes: Mobile Marketing talks to Chris Dubreuil [pictured], Research Now SSI’s managing director for ad and audience measurement EMEA, about the future of ad measurement and the impact of the recent acquisition of audience validation business, DMA-Institute.