NEW YORK, July 19, 2018 (GLOBE NEWSWIRE) -- Video marketing technology company, Eyeview, announced today it has received $20 million in equity financing and debt led by current and new investors.
July 24, 2018 - What is an Impression Worth?
Analytic Partners' newest ROI Genome Report looks what the true value of an impression is and how factors such as context and type of medium impact the effectiveness and efficiency of a given impression.
Dallas, Texas (July 23, 2018) – Research Now SSI, the global leader in digital market research data and data services, has been named one of the inaugural partners in Google’s new Measurement Partner Program.
July 18, 2018 - Telaria Inc. (NYSE: TLRA), the complete software platform to manage video advertising for premium publishers, today announced a partnership with White Ops to prevent invalid and fraudulent traffic from entering the bid process for any demand-side platform (DSP) transacting on Telaria’s Video Management Platform (VMP).
June 29, 2018 - Alex Weprin of Mediapost writes: The Media Rating Council has released an updated version of the IAB Digital Video Ad Impression Measurement Guidelines, which it authored with the IAB Tech Lab’s Modernizing Measurement Task Force.
PARIS—June 28, 2018—Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, today announced the launch of the Criteo AI Lab, a center of excellence dedicated to the creation, experimentation and at-scale deployment of machine learning technology.
June 20, 2018 - Joe Mandese, Editor in Chief of MediaPost, writes: Days after opening the Festival of Creativity in Cannes, France, with news that it was tamping down on its influencer marketing policy, Unilever CMO Keith Weed [pictured] warned of even greater challenges and unintended consequences from digital marketing platforms likely to come in the next five years.
JUNE 19, 2018 - Rune Werliin, VP, Marketing & Professional Services at AudienceProject, writes: Ad blocking is very much still a problem for the digital industry. And now ad blocking is growing on mobile devices too.
Dallas, Texas (May 03, 2018) – Research Now SSI, the global leader in digital market research data and services, announces the industry’s first advertising measurement dashboard for gathering on-the-fly, configurable insights about campaign effectiveness across all channels – digital, mobile, traditional and emerging.
Bali, Indonesia May 2, 2018 - Such unique insight into how culture in the various SEA countries compares with other countries around the globe has been used to create two new products, launched today at the prestigious APMF Conference by trusted video marketplace, Unruly. These products are designed to help advertisers maximise the impact of their video content and target cultural audiences at scale.