Advertising Effectiveness

7 Times Burger King Wickedly Trolled McDonald’s, and How It’s Boosting Sales

7 Times Burger King Wickedly Trolled McDonald’s, and How It’s Boosting Sales

May 16, 2019 - David Griner, creative and innovation editor for Adweek, writes: It may not have the body count of Game of Thrones, but Burger King’s increasingly epic marketing battle with McDonald’s has become one of the most-watched rivalries in the advertising world.

Dataiku Named One Of 50 Highest-Rated Private Cloud Computing Companies To Work For

Dataiku Named One Of 50 Highest-Rated Private Cloud Computing Companies To Work For

NEW YORK - April 25, 2019 - Dataiku, one of the world’s leading Enterprise AI and machine learning platforms, was recognized as one of the 50 Highest Rated Private Cloud Computing Companies To Work For in a list released by Battery Ventures, a global investment firm and cloud investor, and Glassdoor*, one of the world’s largest job and recruiting sites.

Data Profiling: the new solution from Médiamétrie that enables optimised targeting of TV and Internet advertising campaigns

Data Profiling: the new solution from Médiamétrie that enables optimised targeting of TV and Internet advertising campaigns

17.04.2019 - Médiamétrie continues to develop its data business and is launching Data Profiling, a solution based on artificial intelligence that enables optimised targeting of advertising campaigns on catch-up TV via a box and online.

Realeyes Granted US Patent For AI-Powered Solution That Measures Consumers’ Emotional Responses And Attention Levels To Live Ad Campaigns

Realeyes Granted US Patent For AI-Powered Solution That Measures Consumers’ Emotional Responses And Attention Levels To Live Ad Campaigns

March 11, 2019 - David Waterhouse, VP of Marketing at Realeyes, writes: Emotion AI company Realeyes today announces it’s been granted a US patent that would make it the only company to have face-reading technology that measures viewers’ emotional and attention responses to ad campaigns in real time.