Advertising Effectiveness

Eyeview raises an additional $20M in funding to continue building and scaling its proprietary 1-to-1 creative technology and data assets

Eyeview raises an additional $20M in funding to continue building and scaling its proprietary 1-to-1 creative technology and data assets

NEW YORK, July 19, 2018 (GLOBE NEWSWIRE) -- Video marketing technology company, Eyeview, announced today it has received $20 million in equity financing and debt led by current and new investors.

Telaria & White Ops Launch Comprehensive Video Fraud Prevention Solution

Telaria & White Ops Launch Comprehensive Video Fraud Prevention Solution

July 18, 2018 - Telaria Inc. (NYSE: TLRA), the complete software platform to manage video advertising for premium publishers, today announced a partnership with White Ops to prevent invalid and fraudulent traffic from entering the bid process for any demand-side platform (DSP) transacting on Telaria’s Video Management Platform (VMP).

Criteo Invests €20M in Paris AI Lab to Define the Advertising Technologies of the Future

Criteo Invests €20M in Paris AI Lab to Define the Advertising Technologies of the Future

PARIS—June 28, 2018Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, today announced the launch of the Criteo AI Lab, a center of excellence dedicated to the creation, experimentation and at-scale deployment of machine learning technology.

Unilever's Weed Raises 'Voice,' Explains Bots Don't Eat Mayonnaise

Unilever's Weed Raises 'Voice,' Explains Bots Don't Eat Mayonnaise

June 20, 2018 - Joe Mandese, Editor in Chief of MediaPost, writes: Days after opening the Festival of Creativity in Cannes, France, with news that it was tamping down on its influencer marketing policy, Unilever CMO Keith Weed [pictured] warned of even greater challenges and unintended consequences from digital marketing platforms likely to come in the next five years.

Research Now SSI Launches the Industry’s First Cross-Media Advertising Dashboard for Agile Campaign Measurement and Optimisation

Research Now SSI Launches the Industry’s First Cross-Media Advertising Dashboard for Agile Campaign Measurement and Optimisation

Dallas, Texas (May 03, 2018)Research Now SSI, the global leader in digital market research data and services, announces the industry’s first advertising measurement dashboard for gathering on-the-fly, configurable insights about campaign effectiveness across all channels – digital, mobile, traditional and emerging.

Unruly Applies MediaCom’s Groundbreaking Cultural Insights To Testing And Targeting Solutions

Unruly Applies MediaCom’s Groundbreaking Cultural Insights To Testing And Targeting Solutions

Bali, Indonesia May 2, 2018 - Such unique insight into how culture in the various SEA countries compares with other countries around the globe has been used to create two new products, launched today at the prestigious APMF Conference by trusted video marketplace, Unruly. These products are designed to help advertisers maximise the impact of their video content and target cultural audiences at scale.