July 16, 2019 - Rebecca Stewart of The Drum writes: McDonald's, Virgin Media and Nestlé are the first brands to sign up for a blockchain pilot spearheaded by the Joint Industry Committee for Web Standards (Jicwebs), with the aim of increasing trust and transparency in digital advertising.
June 26, 2019 - Angus McLean [pictured], Director of Digital, Ebiquity, writes: Brand safety has been a regular feature of the news headlines over the past several years, reflecting a complex digital media ecosystem and causing challenges for major brands.
June 17, 2019 - London, UK: Adform, one of the world’s leading independent advertising technology platforms, has launched its Trusted Partners Program, allowing global advertisers to consolidate and optimize their outsourced services and integration processes.
June 12, 2019 - In this MarTech Interview, the Senior Vice President, Data Products and Partnerships of Eyeota, Howard Luks [pictured], shares his expert insights on the growing importance of big data and analytics in digital marketing. He says that for consumer facing companies or B2B marketers, leveraging analytics has a positive impact on return on investment (ROI).
St. Petersburg, FL and San Francisco, CA, June 4, 2019 – Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, and Samba TV, the leading provider of global TV data and audience analytics, have partnered to integrate shopper behavioral data and video viewership insights at massive, unprecedented scale, encompassing tens of millions of households and billions of data points.