February 4, 2019 - Andrew Challier [pictured], Chief Client Officer at Ebiquity, writes: From the advent of commercial television in the middle of the 20th century – late 1930s in the US, mid 1950s in the UK – TV quickly established itself as the dominant advertising medium.
SILICON SLOPES, UT – February 7, 2019 – Domo (Nasdaq: DOMO), provider of the leading cloud-based operating system for business, today announced the new Domo® Media Suite that includes solutions for media buyers and publishers to consolidate complex systems and data sets, allowing customers to easily analyze the digital media they are buying and selling, optimize and report on performance, and drive more value from their media campaigns.
St. Petersburg, Fla. (January 9, 2019) – Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced Catalina Multi-Touch AttributR™, a groundbreaking attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC-level.
Dec 14, 2018 - We're excited to announce that we have joined forces with Neustar, the trusted, neutral provider of unified marketing intelligence, to augment their marketing mix modeling capabilities in digital.
November 27, 2018 - Sean Hargrave of MediaPost writes: As JWT and Wunderman merge, shortly after Y&R and VML were also brought together, we are starting to see what Mark Read [pictured] thinks WPP should look like, and so far, it all appears to make a lot of sense.