January 8, 2019 - Just a little more than six months after coming together under the AT&T umbrella, WarnerMedia’s Turner and AT&T’s advertising business Xandr are working together to improve the relevancy of advertising, fueled by data and content connections.
SAN FRANCISCO — Oct. 1, 2018 — NinthDecimal, the leading omni-channel marketing platform, today announced that Pinterest has chosen NinthDecimal as its offline attribution measurement partner.
NEW YORK, NEW YORK – September 24, 2018 – iHeartMedia, Jelli and Foursquare today announced the launch of a new attribution product for broadcast radio that will offer marketers a unique combination of iHeartMedia’s massive reach and Jelli’s programmatic buying capabilities, with the attribution and insights tools from location technology company Foursquare.
Analytic Partners: Gartner’s 2018 Market Guide for Attribution and Marketing Mix Modeling Cites Analytic Partners as a Representative Vendor
September 29, 2017 - Lotame, the leading independent data management platform (DMP) and most trusted and comprehensive data exchange, today announced the launch of its aiTV suite of new products focused on bringing greater audience intelligence to television and video.
REDWOOD CITY, Calif.--(BUSINESS WIRE)-- Rocket Fuel (NASDAQ: FUEL), the leading predictive marketing platform, today announced that it issued its first two patents, both designed to address third-party cookie restrictions. These patents allow advertising technology providers, in partnership with publishers and advertisers, to identify and analyze consumer behavior in order to help brands and advertisers reach and engage with their audiences more effectively.
London. July 10, 2017 — Ebiquity, an independent, global leader in marketing and media analytics, has announced the launch of a new service called Total View Attribution.
The service enables clients to improve the return on investment (ROI) of their media, by enabling them to understand which media channels and campaigns (both online and offline in combination) are the most effective and therefore warrant increased investment.