Big Data

Research Now SSI Partners with RealityMine; Introduces SamplePlus® Meter

Research Now SSI Partners with RealityMine; Introduces SamplePlus® Meter

Dallas, Texas (December 12, 2018) – Research Now SSI, a global leader in first-party data and data services, announces SamplePlus Meter solution. Through a partnership with RealityMine, SamplePlus Meter combines observed data from online web, app, and search behavior with Research Now SSI’s panel data and integrated third-party datasets, as well as its deep library of profile attributes.

Closing the Loop on Ad Measurement

Closing the Loop on Ad Measurement

September 21, 2018 - David Murphy, Editorial Director at Mobile Marketing and co-founder of Dot Media, writes: Mobile Marketing talks to Chris Dubreuil [pictured], Research Now SSI’s managing director for ad and audience measurement EMEA, about the future of ad measurement and the impact of the recent acquisition of audience validation business, DMA-Institute.

Research Now SSI’s Extensive Array of Data Now on a Single Platform; Enables Programmatic Access to the Industry’s Most Deeply Profiled Data

Research Now SSI’s Extensive Array of Data Now on a Single Platform; Enables Programmatic Access to the Industry’s Most Deeply Profiled Data

London, (September 12, 2018)Research Now SSI, a global leader in first-party data and data services, announces that its extensive portfolio of panel data and integrated data is now on a common platform, making the company a single provider of one of the world’s largest first-party data assets.

AI Startups: Here's Your Guide to Get Beyond the Hype and Drive a Commercially Successful Business

AI Startups: Here's Your Guide to Get Beyond the Hype and Drive a Commercially Successful Business

September 6, 2018 - Dharmesh Thakker, general partner at Battery Ventures, writes for Forbes: My LinkedIn and Twitter feeds are flooded with AI news these days, as are most popular news media outlets. And with good reason: McKinsey claimed in a report earlier this year that AI could create between $3.5 trillion and $5.8 trillion in value annually across 19 industries, ranging from healthcare to retail to agriculture and high-tech.