I-COM News
Jelena Zdjelar
"Making Data Human" - Official Whitepaper

The 7th edition of the I-COM Global Summit gathered 400 experts in Smart Data Marketing from 30 different countries in Seville, Spain.

"Making Data Human" - Official Whitepaper
Online Media Measurement, Tripartite Initiatives, I-COM News
Colin Irwin
In US, Howard Shimmel of Turner Joins I-COM ...

I-COM is pleased to announce that Howard Shimmel, Chief Research Officer of Turner in the US, is joining the I-COM Chief Data Officer Council.

In US, Howard Shimmel of Turner Joins I-COM Chief Data Officer Council
Advertising Effectiveness, Mobile Media Measurement, Online Media Measurement
Colin Irwin
In US, comScore and xAd Partner to Provide ...

NEW YORK, June 22, 2016 – xAd, the global leader in location intelligence that drives sales, today announced that it has partnered with comScore (NASDAQ: SCOR), a global media measurement and analytics company, to provide its clients with a global measurement solution that links mobile campaign delivery to in-store visitation. comScore Location Lift in xAd, which uses comScore’s proprietary campaign validation and lift methodology alongside xAd’s Blueprints technology, will enable advertisers to measure the reach and frequency of their mobile campaigns and understand how campaign delivery influenced store visitation based on actual foot traffic into stores.

In US, comScore and xAd Partner to Provide Global Measurement Solution Linking Campaign Delivery to In-Store Visitation

Data Creativity Awards