November 16, 2018 - Posted at bizcommunity: Neo's global transition from Ogilvy to Mindshare was first announced in June 2017. South Africa is a continuation of Neo's transition to Mindshare, which began a year ago in larger markets like the US and UK. Neo's South Africa business will be managed by Mindshare SA under the supervision of Zia Namooya, Interim CEO of MS SA, effective immediately.
November 5, 2018 - CHICAGO--(BUSINESS WIRE)--Numerator, the leading marketing intelligence firm that brings together omnichannel marketing, merchandising and sales data to make pursuing new possibilities simple for brand, retail and agency clients, has partnered with Ebiquity, a leading independent marketing and media consultancy firm.
New York, October 23, 2018 – Analytic Partners, the global leader in marketing analytics, announced today that it has been named the sole Leader in “The Forrester Wave: Marketing Measurement and Optimization Solutions in Asia Pacific, Q4 2018” report by Forrester Research.
September 12, 2018 - Havas Group announced today it has invested in Republica, the No. 1 independent multicultural agency in the U.S. Located in Miami, Florida, Republica was founded by Chairman & CEO Jorge A. Plasencia and President Luis Casamayor in 2006 to address the “seismic multicultural and digital revolution.”
September 13, 2018 - Kristin Hambelton [pictured], Chief Marketing Officer at Marketing Evolution, writes for Forbes: Whether you call it digital transformation, digitalization, or DX, it’s transforming companies of all sizes, across all industries. Within companies, DX is making its mark across disciplines, and marketing is no exception.
Mark Evans, Marketing Director at Direct Line Group, writes for The Drum: Neurodiversity refers to a wide range of conditions where people's brains are wired differently. This includes autism, dyslexia, ADHD and dyspraxia. Such conditions are typically perceived to be a disadvantage, but in fact in many cases they are a 'superpower', delivering fresh thinking and creativity – innovation from the edges.
Shanghai, June 6, 2018 – Analytic Partners, a leader in global marketing analytics, announced the opening of a new office in Shanghai, China, the company’s first in mainland China.
April 19, 2018 - Today, Unilever announced its results for the first quarter of 2018, which show good volume-driven performance across all three Divisions.
April 10, 2018 - Catalina is introducing Launch Pad to solve one of the biggest pain points for emerging brands when it comes to launching new products in today’s increasingly chaotic and competitive marketplace.
NEW YORK, March 14, 2018 (GLOBE NEWSWIRE) -- Datorama, a leading global technology company, has announced the launch of a complementary solution within its marketing intelligence platform. LiteConnect is an all-new, patent-pending capability that leverages artificial intelligence (AI) to provide marketers with a simple way to automatically transform any spreadsheet or data file into an interactive, marketing-specific dashboard in seconds.