Marketing Effectiveness

Five Key Trends Driving Your Marketing Data Needs

Five Key Trends Driving Your Marketing Data Needs

May 16, 2019 - Leah Pope, Chief Marketing Officer at Datorama, writes for Forbes: With thousands of marketing technology vendors to choose from, most companies are using multiple products to meet customers where they are -- whether they’re scrolling through Instagram, doing a Google search, checking their email or entering a store.

BUCKiTDREAM Turns to Watson Marketing for Improved Customer Experience Personalization

BUCKiTDREAM Turns to Watson Marketing for Improved Customer Experience Personalization

SAN FRANCISCO, Feb. 14, 2019 /PRNewswire/ -- IBM Think -- IBM (NYSE: IBM) today announced, that BUCKiTDREAM, a new loyalty rewards commerce platform that better connects consumers with brands is using Watson Marketing to provide improved personalized brand engagement experiences.

IBM points to Director of Marketing Data as ‘hottest new role’

IBM points to Director of Marketing Data as ‘hottest new role’

December 18, 2018 - Barry Levine of MarTech Today writes: Artificial intelligence, which became a mainstay for many marketing tools in 2018, isn’t just a power booster. It can change the nature of customer targeting and personalization, and, according to a new IBM Marketing Trends report released Monday, it creates the need for someone to fill the “hottest new role” in marketing: Director of Marketing Data.